Knowledge base

Knowledge base

Topics

Learn about web analytics

Data Analytics 101

Learn more about data analytics fundamentals. Discover chart types, data analysis methods and more.

Data Privacy Regulation

Learn more about data privacy regulations like the GDPR and how they impact your web analytics.

View 5 articles

Google Analytics 4 (GA4)

Learn more about Google Analytics 4 (GA4). Deep dive into its features, reports, data processing, and more.

View 12 articles

Metrics & KPIs

Learn more about important metrics used in web analytics. Discover definitions, applications and more.

Tracking Implementation

Learn more about website tracking implementation and best practices. Uncover your data and optimize your website.

View 5 articles

Web Analytics Features

Learn more about several reporting features, what they are and how you can use them to your advantage.

View 2 articles

Glossary

Know frequent used terms

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A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

A

A/B testing

Advanced matching

Advertising Cookies

Analytics Cookies

Attribution

Attribution reporting

AVG

B

Bounce rate

Browser fingerprinting

C

Cardinality

CCPA

Churn

Cohort analysis

Consent mode

Conversion path

Cross-device tracking

Cryptographic salt

Custom Dimensions

Custom Metrics

Customer Acquisition Cost (CAC)

Customer Data Platform

Customer journey

D

Data freshness

Data governance

Data Integrity

Data lake

Data lineage

Data mart

Data modeling

Data pipeline

Data Processing Agreement (DPA)

Data sampling

Data thresholds

Data Warehouse

Datalayer

Default Channel Groupings

Device fingerprint

Do Not Track (DNT)

Drill down

DSGVO

Dynamic Retargeting for Google Ads

Dynamic Retargeting for Meta Ads

E

Ecommerce Tracking (GA4)

Engaged session

Enhanced conversions

Enhanced measurement

Event tracking

Exit intent

Exit rate

Exit survey

Extract Transform Load (ETL)

F

Facebook Consent Mode

Feature toggle

First-party data

Functional Cookies

Funnel Analysis

G

GDPR

H

Heatmap

HIPAA

Histogram

Hold out testing

HttpOnly Cookies

I

Identity Graph

Identity Stitching

Intelligent Tracking Prevention (ITP)

K

KPI (Key Performance Indicator)

KPI Tree

L

Landing page

Lifetime value (LTV)

Load balancing

Lookback window

M

Marketing Mix Modeling (MMM)

Measurement Protocol (GA4)

Media Mix Modeling (mMM)

Meta Conversion API

Metadata

MRR (Monthly Recurring Revenue)

Multi-Touch Attribution (MTA)

Multivariate Testing

N

Net Promoter Score (NPS)

New customer data

Not provided

Not set

O

Objectives & Key Results (OKR)

On-premise

Open source

P

Page Tagging

Page view

PECR

Persistent cookies

PII (Personally Identifiable Information)

Pinterest Conversion API

Pirate funnel

Pivot Table

Preflight requests

Privacy Shield

Private cloud

Public cloud

Q

Query parameter

R

Referral

Referral exclusion list

Reporting Identity

Retention

Right to be forgotten

ROAS

S

Sankey Chart

Schrems II

Security Cookies

Segmentation

Self-hosting

Session recording

Shopify Custom Pixel

Single sign-on

Site speed

Source / medium report

T

Third-party cookies

TikTok Conversion API

Touchpoint

Tracking cookie

Transparency and Consent Framework (TCF)

U

Uptime monitoring

Usability testing

User seats

UTM tags

V

Vanity metrics

Voice of the customer (VoC)

W

Web Analytics

Web session

About Web Analytics

Website analytics tools

Ever since the rise of the internet, there has been the need to know what users do on your website. For this reason, many different web analytics tools have been, and are being developed. Good news for website owners and analysts! But, since most web analytics tools seem alike, it can be hard to find the right tool for you. Your choice depends on many factors, three of which are extra important: ease of use, its reporting features, and privacy-friendliness.

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