Data Analytics 101
Learn more about data analytics fundamentals. Discover chart types, data analysis methods and more.
View 1 articleKnowledge base
Knowledge base
Most read
Where most readers start
- Google Analytics 4 (GA4)Meta vs GA4 discrepancies and how to reduce them
- Google Analytics 4 (GA4)GA4 vs Shopify analytics: understanding data discrepancies
- Google Analytics 4 (GA4)User-IDs: Track logged-in users with GA4
- Tracking ImplementationGoogle Cloud Run vs. Stape.io for Server-Side GTM: A Comparison
- Tracking ImplementationTaggrs vs. Stape.io for Server-Side GTM: A Comparison
- Tracking ImplementationGetting started with server-side Google Tag Manager (GTM): A Comprehensive Guide
Topics
Learn about web analytics
Data Privacy Regulation
Learn more about data privacy regulations like the GDPR and how they impact your web analytics.
- Cookiebot and CookieYes alternatives: 6 consent platforms compared
- Do You Need Consent for Analytics? Rules in the Netherlands, France, Germany and Belgium
- CookieYes vs. CookieFirst: A Comparative Analysis
Google Analytics 4 (GA4)
Learn more about Google Analytics 4 (GA4). Deep dive into its features, reports, data processing, and more.
- GA4 vs Shopify analytics: understanding data discrepancies
- Fixing (organic) and (not set) Google Ads Campaign Names in GA4
- About the native GA4 Meta pixel integration
Metrics & KPIs
Learn more about important metrics used in web analytics. Discover definitions, applications and more.
- Segment Google Ads campaigns by a transaction ID custom variable
- Why Snapchat Ads Can Skew Your Bounce Rate in GA4
Tracking Implementation
Learn more about website tracking implementation and best practices. Uncover your data and optimize your website.
- Stape Alternatives for Server-Side GTM Hosting
- Getting started with server-side Google Tag Manager (GTM): A Comprehensive Guide
- Stape.io vs. Addingwell: A Comparison for Server-Side GTM
Web Analytics Features
Learn more about several reporting features, what they are and how you can use them to your advantage.
- Enhance 3D / AR Experiences with Metalitix’s Spacial Analytics
- Unlocking User Behaviour: A Guide to Heatmaps
Glossary
Frequently used terms
A
A/B testing
Advanced matching
Advertising Cookies
Analytics Cookies
Attribution
Attribution reporting
AVG
C
Cardinality
CCPA
Churn
Cohort analysis
Consent mode
Conversion path
Cross-device tracking
Cryptographic salt
Custom Dimensions
Custom Metrics
Customer Acquisition Cost (CAC)
Customer Data Platform
Customer journey
D
Data freshness
Data governance
Data Integrity
Data lake
Data lineage
Data mart
Data modeling
Data pipeline
Data Processing Agreement (DPA)
Data sampling
Data thresholds
Data Warehouse
Datalayer
Default Channel Groupings
Device fingerprint
Do Not Track (DNT)
Drill down
DSGVO
Dynamic Retargeting for Google Ads
Dynamic Retargeting for Meta Ads
E
Ecommerce Tracking (GA4)
Engaged session
Enhanced conversions
Enhanced measurement
Event tracking
Exit intent
Exit rate
Exit survey
Extract Transform Load (ETL)
G
GDPR
M
Marketing Mix Modeling (MMM)
Measurement Protocol (GA4)
Media Mix Modeling (mMM)
Meta Conversion API
Metadata
MRR (Monthly Recurring Revenue)
Multi-Touch Attribution (MTA)
Multivariate Testing
P
Page Tagging
Page view
PECR
Persistent cookies
PII (Personally Identifiable Information)
Pinterest Conversion API
Pirate funnel
Pivot Table
Preflight requests
Privacy Shield
Private cloud
Public cloud
S
Sankey Chart
Schrems II
Security Cookies
Segmentation
Self-hosting
Session recording
Shopify Custom Pixel
Single sign-on
Site speed
Source / medium report
About Web Analytics
Website analytics tools
Ever since the rise of the internet, there has been the need to know what users do on your website. For this reason, many different web analytics tools have been, and are being developed. Good news for website owners and analysts! But, since most web analytics tools seem alike, it can be hard to find the right tool for you. Your choice depends on many factors, three of which are extra important: ease of use, its reporting features, and privacy-friendliness.
