Knowledge base glossary

What is PECR? A short definition.

1 minute reading time

PECR regulates how electronic communications services interact with the public, as well as how they work with each other.

Providing equal protection to consumers when using these services is the goal of PECR. As an example, it prohibits companies from collecting data about their users without their consent, and it mandates that users be notified whenever their information is disclosed.

The PECR governs how companies must handle data when they use electronic communications to interact with consumers. The act provides all kinds of protections for individuals who use these services, including:

  • How much information can be collected
  • Who gets access to this information
  • Where it can be stored (physical location vs. digital location)
Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies. Feel free to get in touch!

Looking for more answers?

Check out our knowledge base for more terms like PECR. Level up your knowledge with our articles on core concepts in web analytics.

Continue learning
Compare list
Close
Get help

Send us a message