Microsoft Clarity
- Free plan
- EU hosting
- 887k sites
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Tool overview
Browse UX analytics tools
Matomo Analytics
- Free plan
- Cookieless
- EU hosting
- 332k sites
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Contentsquare (Hotjar)
- Free plan
- EU hosting
- 290k sites
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Crazy Egg
- $29 per month
- 62k sites
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Lucky Orange
- 17k sites
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Fullstory
- Free plan
- EU hosting
- 13k sites
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Mouseflow
- Free plan
- Cookieless
- EU hosting
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
About
UX analytics tools
UX analytics tools help you understand how visitors interact with your website or app. They visualize user behavior through heatmaps, session recordings, and form analysis, revealing where people click, scroll, get confused, or drop off.
Unlike traditional web analytics that tell you what happened (pageviews, bounce rates), UX analytics shows you why it happened. By watching real user sessions and analyzing interaction patterns, teams can identify usability issues, optimize conversion flows, and improve the overall user experience based on evidence rather than assumptions.
Who uses UX Analytics?
UX analytics tools are used by:
- UX designers identifying usability issues
- Product managers optimizing conversion flows
- Marketers improving landing page performance
- CRO specialists running optimization experiments
- Development teams debugging user-facing issues
What questions can UX Analytics answer?
UX analytics tools help you understand how users actually interact with your site:
- Where do users click, scroll, and hover on each page?
- Where in the conversion flow do visitors get stuck or abandon?
- Which form fields cause friction or confusion?
- What does a typical user session look like before they convert (or leave)?
- Which page elements get attention and which are ignored?
How do I choose the right UX Analytics tool?
Consider the following when choosing a UX analytics tool:
- Do you primarily need heatmaps, session recordings, or both?
- How important is form analysis for your business?
- Do you need user feedback collection (surveys, polls)?
- What is your monthly traffic volume (pricing often scales with sessions)?
- Do you need integrations with your existing analytics or A/B testing tools?
The right tool depends on whether you need broad behavioral insights or deep analysis of specific conversion flows.
