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Matomo Analytics logo

Matomo Analytics

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

Hotjar logo


Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.

Microsoft Clarity logo

Microsoft Clarity

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

Lucky Orange logo

Lucky Orange

A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.

Crazy Egg logo

Crazy Egg

A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.

VWO logo


A web testing and CRO platform that enables businesses to conduct qualitative & quantitative visitor research, build an experimentation roadmap and run experiments on their digital properties.

Mouseflow logo


Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.

Smartlook logo


Analyze user behavior in ways never possible before. Smartlook is a great tool for product teams to analyze user behavior. Get qualitative insights that help you improve your mobile app and website.

Visitor Analytics logo

Visitor Analytics

An accessible website intelligence platform, with three categories of insights - website statistics, visitor behavior analytics, and visitor communication.



UX analytics tools

User Experience Analytics allow users to analyze, test, and optimize their website content. This can include features like A/B testing, multivariate testing, feature toggle, and content personalization which enables personalizing content for specific users.

User Experience (UX) analytics is the measurement and analysis of user activity on a website or application to provide insight into how its design can be adapted to meet the current or changing needs of end users. Measurement can be quantitative and/or qualitative.

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