Matomo Analytics
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Tool overview
Browse UX analytics tools
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Hotjar
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Microsoft Clarity
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Lucky Orange
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Crazy Egg
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
VWO
A web testing and CRO platform that enables businesses to conduct qualitative & quantitative visitor research, build an experimentation roadmap and run experiments on their digital properties.
Mouseflow
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Smartlook
Analyze user behavior in ways never possible before. Smartlook is a great tool for product teams to analyze user behavior. Get qualitative insights that help you improve your mobile app and website.
Visitor Analytics
An accessible website intelligence platform, with three categories of insights - website statistics, visitor behavior analytics, and visitor communication.
About
UX analytics tools
User Experience Analytics allow users to analyze, test, and optimize their website content. This can include features like A/B testing, multivariate testing, feature toggle, and content personalization which enables personalizing content for specific users.
User Experience (UX) analytics is the measurement and analysis of user activity on a website or application to provide insight into how its design can be adapted to meet the current or changing needs of end users. Measurement can be quantitative and/or qualitative.
