Matomo Analytics
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Tool overview
Browse UX analytics tools
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Hotjar
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Microsoft Clarity
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Lucky Orange
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Crazy Egg
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
VWO
A web testing and CRO platform that enables businesses to conduct qualitative & quantitative visitor research, build an experimentation roadmap and run experiments on their digital properties.
Mouseflow
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Smartlook
Analyze user behavior in ways never possible before. Smartlook is a great tool for product teams to analyze user behavior. Get qualitative insights that help you improve your mobile app and website.
Twipla (Visitor Analytics)
An accessible website intelligence platform, with three categories of insights - website statistics, visitor behavior analytics, and visitor communication.
About
UX analytics tools
UX analytics tools help you understand how visitors interact with your website or app. They visualize user behavior through heatmaps, session recordings, and form analysis, revealing where people click, scroll, get confused, or drop off.
Unlike traditional web analytics that tell you what happened (pageviews, bounce rates), UX analytics shows you why it happened. By watching real user sessions and analyzing interaction patterns, teams can identify usability issues, optimize conversion flows, and improve the overall user experience based on evidence rather than assumptions.
