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Microsoft Clarity

In UX Analytics

Key facts

Category
UX Analytics
Starting price
Free plan
Hosting
Private Cloud
Data stored in
European Economic Area (EEA), United States
Cookieless
No
Open source
No
Compliance
GDPR, CCPA, ePrivacy
Last updated
6 April 2023

From the vendor's own pages. How we research tools

About Microsoft Clarity

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you’ll start getting data in minutes. Clarity instant heatmaps: See at a glance which areas on your page drive the most engagement and how far your visitors scroll. Session recordings: Watch how people use your site. Find out what’s working, learn what needs to be fixed, and test out new ideas. Insights: Quickly discover user frustration and turn these problems into opportunities.

What makes Microsoft Clarity unique?

Unlike other User Experience analytics tools Clarity is completely free to use. It integrates well with Google Analytics and forms a great addition to it. Its custom “tagging” provides a lot of flexibility for filtering the right session recordings or heatmaps. This provides you with granular analytics capabilities to get the insights you need.

An overview of Microsoft Clarity

Wrap up: what do we think?

If you are looking to analyze your website users’ behavior, Microsoft Clarity is a great option. It is easy to implement, completely free and provides unlimited heatmaps and session recordings. A downside is that it lacks many integrations with other tools.

Pros
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
Cons
  • Limited reporting features
  • Limited integrations

Software type

We classified Microsoft Clarity as UX Analytics. In addition, Microsoft Clarity is proprietary software.

Software details

Product of Microsoft Corporation

Headquartered in Seattle

Founded in 1975

clarity.microsoft.com

clarityms@microsoft.com

Microsoft Clarity Pricing

Clarity

Microsolf Clarity is a free-to-use tool and therefore has no pricing plans.

    Price

    Free

    Support

    Support is available via chat, email and the support center.

    Support options

    clarityms@microsoft.com

    Knowledge Base

    Support hours

    Mon
    Open 24 hours
    Tue
    Open 24 hours
    Wed
    Open 24 hours
    Thu
    Open 24 hours
    Fri
    Open 24 hours
    Sat
    Closed
    Sun
    Closed

    Support languages

    English

    Account Management

    Trackable Items

    Unlimitedsites or apps

    User Seats

    Unlimited

    User Roles

    Admin & team member

    Account Security

    Data Processing

    Data Center Locations

    • European Economic Area (EEA)
    • United States

    Software Hosting

    • Private Cloud

    Data Ownership

    Microsoft Corporation

    Data Freshness

    Realtime

    Data Retention

    13 months

    Data Sampling

    Data Import

    Data Export

    Compliance

    • GDPR
    • CCPA
    • ePrivacy

    Cookieless

    Clarity uses first-party cookies

    Platform

    Open Source

    Real-time Dashboard

    Self-hosting Available

    API Access

    REST API & data export

    AI Features

    Copilot AI-powered insights

    Alerts & Automation

    Custom Alerts

    Email Reports

    Integrations

    5+ like Google Analytics

    Reporting

    Trend Reporting

    Device Reporting

    Device type, browser & OS widgets

    Funnel Reporting

    User Flow Reporting

    Segmentation

    Cohort Reports

    Retention Reporting

    Attribution Reporting

    Simple referral metrics

    Ecommerce Reporting

    User Experience features

    Heatmaps

    Click, scroll & area heatmaps

    Session Recordings

    Filter by actions, duration, pages & device

    A/B Testing

    User Feedback

    Customizability

    Custom Properties

    Custom Metrics

    Custom Reports

    Custom Events

    Annotations

    Terms explained

    What the features and terms on this page mean, in our glossary.

    FAQ

    Is Microsoft Clarity free?

    Yes, Microsoft Clarity is completely free to use.

    Does Microsoft Clarity slow down your site?

    It will have an effect on website performance but your visitors will not experience any difference in site speed.

    Does Microsoft Clarity use cookies?

    Yes, Microsoft Clarity uses browser cookies to collect data.

    Is your question not listed? Ask us and we'll look into it right away.

    1 Review

    4/5

    • Jardi
      Used Microsoft Clarity for 1-2 years as Sr. Campaign Manager

      What do you like?

      It does everything that you would expect a analytics tool to do and if you’re running Microsoft ads campaigns it has a good integration with the platform. In addition, it is easy to set-up.

      What do you dislike?

      As mentioned on this website, it is a bit limited to insights compared to other tools. So if you’re really going for very in depth analyses, it might be better to use other tools.

    Looking for more answers?

    Check out our knowledge base for more articles on analytics, tracking and privacy.

    Go to the knowledge base
    Microsoft Clarity
    Free plan
    Visit website ↗