About Microsoft Clarity

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you’ll start getting data in minutes. Clarity instant heatmaps: See at a glance which areas on your page drive the most engagement and how far your visitors scroll. Session recordings: Watch how people use your site. Find out what’s working, learn what needs to be fixed, and test out new ideas. Insights: Quickly discover user frustration and turn these problems into opportunities.

What makes Microsoft Clarity unique?

Unlike other User Experience analytics tools Clarity is completely free to use. It integrates well with Google Analytics and forms a great addition to it. Its custom “tagging” provides a lot of flexibility for filtering the right session recordings or heatmaps. This provides you with granular analytics capabilities to get the insights you need.

An overview of Microsoft Clarity

Wrap up: what do we think?

If you are looking to analyze your website users’ behavior, Microsoft Clarity is a great option. It is easy to implement, completely free and provides unlimited heatmaps and session recordings. A downside is that it lacks many integrations with other tools.

  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Limited reporting features
  • Limited integrations

Software type

We classified Microsoft Clarity as UX Analytics. In addition, Microsoft Clarity is proprietary software.

Software details

Product of Microsoft Corporation

Headquartered in

Founded in 1975



Microsoft Clarity Pricing


Microsolf Clarity is a free-to-use tool and therefore has no pricing plans.




    Support is available via chat, email and the support center.

    Support hours

    Support languages


    Account Management

    Trackable Items

    Unlimitedsites or apps

    User Seats


    User Roles

    Admin & team member

    Account Security

    Data Processing

    Data Center Locations

    • European Economic Area (EEA)
    • United States

    Software Hosting

    • Private Cloud

    Data Ownership

    Microsoft Corporation

    Data Freshness


    Data Retention

    13 months

    Unsampled Data

    Data Import

    Data Export


    • GDPR
    • CCPA
    • ePrivacy


    Clarity uses first-party cookies

    Alerts & Automation

    Uptime Monitoring

    Custom Alerts

    Email Reports


    5+ like Google Analytics


    Trend Reporting

    Device Reporting

    Device type, browser & OS widgets

    Funnel Reporting

    User Flow Reporting


    Cohort Reports

    Retention Reporting

    Attribution Reporting

    Simple referral metrics

    Ecommerce Reporting

    User Experience features


    Click, scroll & area heatmaps

    Session Recordings

    Filter by actions, duration, pages & device

    A/B Testing

    User Feedback


    Custom Dimensions

    Custom Metrics

    Custom Reports

    Custom Events



    Is your question not listed? Reach out to us and we'll look into it right away.

    1 Review

    Write Review
    • Jardi
      Used Microsoft Clarity for 1-2 years as Sr. Campaign Manager

      What do you like?

      It does everything that you would expect a analytics tool to do and if you're running Microsoft ads campaigns it has a good integration with the platform. In addition, it is easy to set-up.

      What do you dislike?

      As mentioned on this website, it is a bit limited to insights compared to other tools. So if you’re really going for very in depth analyses, it might be better to use other tools.