Clarity
Microsolf Clarity is a free-to-use tool and therefore has no pricing plans.
Price
Free
About Microsoft Clarity
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you’ll start getting data in minutes. Clarity instant heatmaps: See at a glance which areas on your page drive the most engagement and how far your visitors scroll. Session recordings: Watch how people use your site. Find out what’s working, learn what needs to be fixed, and test out new ideas. Insights: Quickly discover user frustration and turn these problems into opportunities.
What makes Microsoft Clarity unique?
Unlike other User Experience analytics tools Clarity is completely free to use. It integrates well with Google Analytics and forms a great addition to it. Its custom “tagging” provides a lot of flexibility for filtering the right session recordings or heatmaps. This provides you with granular analytics capabilities to get the insights you need.
An overview of Microsoft Clarity
Wrap up: what do we think?
If you are looking to analyze your website users’ behavior, Microsoft Clarity is a great option. It is easy to implement, completely free and provides unlimited heatmaps and session recordings. A downside is that it lacks many integrations with other tools.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
Cons
- Limited reporting features
- Limited integrations
Software type
We classified Microsoft Clarity as UX Analytics. In addition, Microsoft Clarity is proprietary software.
Software details
Product of Microsoft Corporation
Headquartered in
Seattle
Founded in 1975
Microsoft Clarity Pricing
Support
Support is available via chat, email and the support center.
Support options
Support hours
Support languages
English
Account Management
Trackable Items
Unlimitedsites or apps
User Seats
Unlimited
User Roles
Admin & team member
Account Security
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
Software Hosting
Data Ownership
Microsoft Corporation
Data Freshness
Realtime
Data Retention
13 months
Unsampled Data
Data Import
Data Export
Compliance
Cookieless
Clarity uses first-party cookies
Alerts & Automation
Uptime Monitoring
Custom Alerts
Email Reports
Integrations
5+ like Google Analytics
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
User Flow Reporting
Segmentation
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
Ecommerce Reporting
User Experience features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
User Feedback
Customizability
Custom Dimensions
Custom Metrics
Custom Reports
Custom Events
Annotations
FAQ
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1 Review
What do you like?
It does everything that you would expect a analytics tool to do and if you're running Microsoft ads campaigns it has a good integration with the platform. In addition, it is easy to set-up.
What do you dislike?
As mentioned on this website, it is a bit limited to insights compared to other tools. So if you’re really going for very in depth analyses, it might be better to use other tools.