Knowledge base glossary

What is Segmentation? A short definition.

1 minute reading time

Also: market segmentation

Segmenting means splitting data, a market, or customers into separate parts.

As part of a marketing analysis, a market can be segmented into different target groups, niches, or work areas by means of market segmentation. For example, by age, gender, profession, education, or place of residence. Because potential customers differ from each other, an appropriate marketing mix can be determined for each target group.

Segmenting within web analytics, for example, divides a website’s traffic based on source, geographic location, number of visits, and certain events.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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