What is Segmentation? A short definition.

Also: market segmentation

Segmenting means splitting data, a market, or customers into separate parts.

As part of a marketing analysis, a market can be segmented into different target groups, niches, or work areas by means of market segmentation. For example, by age, gender, profession, education, or place of residence. Because potential customers differ from each other, an appropriate marketing mix can be determined for each target group.

Segmenting within web analytics, for example, divides a website’s traffic based on source, geographic location, number of visits, and certain events.