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Alternatives

Google Analytics Alternatives

20 tools that do what people use Google Analytics 4 for, ordered by how many websites use them, with the facts that usually decide the choice.

Why people look for an alternative to Google Analytics 4

  • Steep learning curve
  • Implementation can be hard
  • Inaccurate data sampling
  • UI is not easy to use

The weaknesses we list on the Google Analytics 4 profile.

  1. 1.Cloudflare Analytics

    2,063,597 sites

    Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

    Hosting
    Private Cloud
    Data stored in
    European Economic Area (EEA), United Kingdom, United States
    Cookieless
    Yes
    Open source
    No

    Cloudflare Analytics profileCompare with Google Analytics 4Website ↗

  2. 2.Snowplow Analytics

    392,775 sites

    Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.

    Starting price
    Free plan
    Hosting
    Public Cloud, Private Cloud
    Data stored in
    United Kingdom
    Cookieless
    No

    Snowplow Analytics profileCompare with Google Analytics 4Website ↗

  3. 3.Matomo Analytics

    331,736 sites

    A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

    Starting price
    Free plan
    Hosting
    Public Cloud, On-Premise
    Data stored in
    European Economic Area (EEA)
    Cookieless
    Yes
    Open source
    Yes

    Matomo Analytics profileGoogle Analytics 4 vs Matomo AnalyticsWebsite ↗

  4. 4.Plausible Analytics

    85,363 sites

    Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.

    Starting price
    $9 p/m
    Hosting
    Public Cloud, On-Premise
    Data stored in
    European Economic Area (EEA)
    Cookieless
    Yes
    Open source
    Yes

    Plausible Analytics profileGoogle Analytics 4 vs Plausible AnalyticsWebsite ↗

  5. 5.Umami

    56,856 sites

    An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.

    Hosting
    Public Cloud, On-Premise
    Data stored in
    European Economic Area (EEA)
    Cookieless
    Yes
    Open source
    Yes

    Umami profileCompare with Google Analytics 4Website ↗

  6. 6.Adobe Analytics

    52,773 sites

    Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.

    Starting price
    On request
    Hosting
    Public Cloud
    Data stored in
    European Economic Area (EEA), United States
    Cookieless
    No
    Open source
    No

    Adobe Analytics profileGoogle Analytics 4 vs Adobe AnalyticsWebsite ↗

  7. 7.PostHog

    46,091 sites

    An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.

    Starting price
    Free plan
    Hosting
    Public Cloud, Private Cloud, On-Premise
    Data stored in
    United States
    Cookieless
    Yes
    Open source
    Yes

    PostHog profileGoogle Analytics 4 vs PostHogWebsite ↗

  8. 8.Mixpanel

    35,991 sites

    Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.

    Starting price
    Free plan
    Hosting
    Public Cloud
    Data stored in
    European Economic Area (EEA), United States
    Cookieless
    No
    Open source
    No

    Mixpanel profileGoogle Analytics 4 vs MixpanelWebsite ↗

  9. 9.Statcounter

    34,029 sites

    A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.

    Starting price
    Free plan
    Hosting
    Public Cloud
    Data stored in
    European Economic Area (EEA)
    Cookieless
    No
    Open source
    No

    Statcounter profileCompare with Google Analytics 4Website ↗

  10. 10.Amplitude

    27,807 sites

    Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.

    Starting price
    Free plan
    Hosting
    Public Cloud
    Data stored in
    European Economic Area (EEA), United States
    Cookieless
    No
    Open source
    No

    Amplitude profileGoogle Analytics 4 vs AmplitudeWebsite ↗

  11. 11.Pendo

    24,232 sites

    Pendo is a product-analytics app that helps software companies develop products that resonate with customers.

    Hosting
    Public Cloud
    Data stored in
    United States
    Cookieless
    No
    Open source
    No

    Pendo profileCompare with Google Analytics 4Website ↗

  12. 12.Fathom Analytics

    13,148 sites

    Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.

    Starting price
    $15 p/m
    Hosting
    Public Cloud
    Data stored in
    European Economic Area (EEA), United States
    Cookieless
    Yes
    Open source
    No

    Fathom Analytics profileGoogle Analytics 4 vs Fathom AnalyticsWebsite ↗

  13. 13.Clicky

    11,796 sites

    Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.

    Starting price
    Free plan
    Hosting
    Public Cloud
    Data stored in
    United States
    Cookieless
    Yes
    Open source
    No

    Clicky profileCompare with Google Analytics 4Website ↗

  14. 14.Piwik PRO

    11,583 sites

    A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.

    Starting price
    €35 per month
    Hosting
    Public Cloud, Private Cloud, On-Premise
    Data stored in
    European Economic Area (EEA), United States
    Cookieless
    Yes
    Open source
    No

    Piwik PRO profileGoogle Analytics 4 vs Piwik PROWebsite ↗

  15. 15.Heap

    8,276 sites

    The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

    Starting price
    Free plan
    Hosting
    Public Cloud
    Data stored in
    European Economic Area (EEA), United States
    Cookieless
    No
    Open source
    No

    Heap profileCompare with Google Analytics 4Website ↗

  16. 16.Chartbeat

    5,715 sites

    Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.

    Starting price
    On request
    Hosting
    Public Cloud
    Data stored in
    European Economic Area (EEA), United States
    Cookieless
    Yes
    Open source
    No

    Chartbeat profileCompare with Google Analytics 4Website ↗

  17. 17.Simple Analytics

    4,970 sites

    One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.

    Starting price
    €15 p/m
    Hosting
    Public Cloud
    Data stored in
    European Economic Area (EEA)
    Cookieless
    Yes
    Open source
    No

    Simple Analytics profileCompare with Google Analytics 4Website ↗

  18. 18.Open Web Analytics

    Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application

    Hosting
    On-Premise
    Cookieless
    No

    Open Web Analytics profileCompare with Google Analytics 4Website ↗

  19. 19.Pirsch Analytics

    Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.

    Hosting
    Public Cloud
    Data stored in
    European Economic Area (EEA)
    Cookieless
    Yes
    Open source
    Yes

    Pirsch Analytics profileCompare with Google Analytics 4Website ↗

  20. 20.Swetrix

    Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.

    Starting price
    $5 / mo
    Hosting
    Public Cloud
    Data stored in
    European Economic Area (EEA)
    Cookieless
    Yes
    Open source
    Yes

    Swetrix profileCompare with Google Analytics 4Website ↗

Data from each vendor's own pages; site counts from the HTTP Archive crawl (October 2026). How we compare tools. Not sure yet? Take the quiz for a personal top 4.

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

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