About Fathom Analytics

Fathom is website analytics with zero compromises. You get all the data and knowledge you need to use your website to generate leads and revenue. And you don’t have to invade anyone’s privacy or break any privacy laws doing it. Get the information you need about your website without compromising anyone’s digital privacy. You can try Fathom for 7 days and then pay a monthly price based on your average monthly page views.

What makes Fathom unique?

Fathom puts digital privacy first. Your EU traffic is routed through European-owned infrastructure, and our Canadian company has GDPR adequacy ruling. Plus, we’re GDPR, CCPA, ePrivacy, PECR (and more) compliant.

See all your visitors (not half). Millions of people use browser plugins to block scripts. That’s why we pioneered the method for bypassing ad blockers, so you get the full picture of who’s visiting your site without invading anyone’s privacy.

Their embedded code loads fast, which makes the tool great for SEO. The script loads from all over the world, from the place closest to the person visiting your site.

Fathom sells software, not data. This is why they created anonymous pageview tracking that doesn’t collect or store personal data. Because of this, Fathom doesn’t need cookie notices.

What kind of companies use Fathom? Fortune 100s, pioneers of the Open Web, Premier League football clubs, banks, and governments around the world all use our software to provide them with a privacy-focused and easy-to-use alternative to Google Analytics. Not to mention loads of small and mighty companies are Fathom customers as well.

An overview of Fathom

Wrap up: what do we think?

Fathom Analytics is a good choice for privacy-oriented companies. The tool is useful for companies of all sizes due to their traffic-based pricing tiers. It is self-hosted and easy to use, but it lacks some of the features which other tools do have, due to its privacy-oriented nature.

Pros
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
Cons
  • No data import
  • Short free trial
  • Limited features

Software type

We classified Fathom Analytics as Marketing Analytics. In addition, Fathom Analytics is proprietary software.

Software details

Product of Conva Ventures Inc.

Headquartered in
Victoria, Canada

Founded in 2018

usefathom.com

support@usefathom.com

Fathom Analytics Pricing

100k page views

  • Up to 100k monthly page views
  • Uptime monitoring
  • Unlimited email reports
  • Unlimited data retention

Price

$14 p/m

200k page views

  • Up to 200k monthly page views
  • Uptime monitoring
  • Unlimited email reports
  • Unlimited data retention

Price

$24 p/m

500k page views

  • Up to 500k monthly page views
  • Uptime monitoring
  • Unlimited email reports
  • Unlimited data retention

Price

$44 p/m

1 Million page views

  • Up to 1M monthly page views
  • Uptime monitoring
  • Unlimited email reports
  • Unlimited data retention

Price

$54 p/m

2 Million page views

  • Up to 2M monthly page views
  • Uptime monitoring
  • Unlimited email reports
  • Unlimited data retention

Price

$74 p/m

*Additional taxes may apply depending on your country. Annual payments are possible.

Support

Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.

Support hours

Support languages

English

Account Management

Trackable Items

50sites or apps

User Seats

Unlimited

User Roles

Viewer, Editor, Administrator, Owner

Account Security

  • Two-factor Authentication

Data Processing

Data Center Locations

  • European Economic Area (EEA)
  • United States

Software Hosting

  • Public Cloud
  • On-Premise

Data Ownership

You

Data Freshness

Realtime

Data Retention

Unlimited

Unsampled Data

Data Import

No, but GA importer is being build

Data Export

Yes, but UTMs are currently not part of exports

Compliance

  • GDPR
  • CCPA
  • ePrivacy
  • COPPA
  • PECR

Cookieless

Fathom is cookieless by default.

Alerts & Automation

Uptime Monitoring

By SMS, email, Telegram or Slack

Custom Alerts

Email Reports

Weekly or monthly reporting

Integrations

16 like Wordpress, Drupal or Vue.js

Reporting

Trend Reporting

Device Reporting

Device type, browser & OS

Funnel Reporting

User Flow Reporting

Segmentation

Cohort Reports

Retention Reporting

Attribution Reporting

Ecommerce Reporting

By means of custom events

User Experience features

Heatmaps

Session Recordings

A/B Testing

User Feedback

Customizability

Custom Dimensions

Custom Metrics

Custom Reports

Custom Events

Can include: name, ID & value

Annotations

FAQ

Is your question not listed? Reach out to us and we'll look into it right away.

1 Review

5/5
Write Review
  • Nadia
    Used Fathom Analytics for 1-6 months as Entrepreneur

    What do you like?

    I like Fathom because it's very privacy-friendly. It has a user-friendly interface and it provides detailed insights into my users. I would recommend it for smaller websites.

    What do you dislike?

    I think their pricing can be a bit steep when you have a large website or high-traffic volumes.