Fathom Analytics

Fathom is website analytics with zero compromises. You get all the data and knowledge you need to use your website to generate leads and revenue. And you don’t have to invade anyone’s privacy or break any privacy laws doing it. Get the information you need about your website without compromising anyone’s digital privacy. You can try Fathom for 7 days and then pay a monthly price based on your average monthly page views.

What makes Fathom unique?

Fathom puts digital privacy first. Your EU traffic is routed through European-owned infrastructure, and our Canadian company has GDPR adequacy ruling. Plus, we’re GDPR, CCPA, ePrivacy, PECR (and more) compliant.

See all your visitors (not half). Millions of people use browser plugins to block scripts. That’s why we pioneered the method for bypassing ad blockers, so you get the full picture of who’s visiting your site without invading anyone’s privacy.

Their embedded code loads fast, which makes the tool great for SEO. The script loads from all over the world, from the place closest to the person visiting your site.

Fathom sells software, not data. This is why they created anonymous pageview tracking that doesn’t collect or store personal data. Because of this, Fathom doesn’t need cookie notices.

What kind of companies use Fathom? Fortune 100s, pioneers of the Open Web, Premier League football clubs, banks, and governments around the world all use our software to provide them with a privacy-focused and easy-to-use alternative to Google Analytics. Not to mention loads of small and mighty companies are Fathom customers as well.

An overview of Fathom

Wrap up: what do we think?

Fathom Analytics is a good choice for privacy-oriented companies. The tool is useful for companies of all sizes due to their traffic-based pricing tiers. It is self-hosted and easy to use, but it lacks some of the features which other tools do have, due to its privacy-oriented nature.