Knowledge base glossary

What is Event Tracking? A short definition.

1 minute reading time

Also called: event measurement

Event tracking is a method within web analytics to not only record the pages viewed, but also register other interactions and associated characteristics. Such as which buttons and links someone clicks. This provides interesting statistics about the use of your website and the behavior of visitors.

The results of event tracking can be used, among other things, for optimizing texts and designing pages for conversion and reducing friction. Event tracking can also be used to analyze app usage. Event tracking is often used in combination with A/B testing.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

Looking for more answers?

Check out our knowledge base for more terms like Event tracking. Level up your knowledge with our articles on core concepts in web analytics.

Continue learning
Compare list
Get help

Send us a message