PostHog
- Free plan
- Cookieless
- 46k sites
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Tool overview
Browse product analytics tools
Mixpanel
- Free plan
- EU hosting
- 36k sites
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Amplitude
- Free plan
- EU hosting
- 28k sites
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Pendo
- 24k sites
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Heap
- Free plan
- EU hosting
- 8k sites
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Woopra
- From $999 p/m
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
About
Product analytics tools
Product analytics is the process of analyzing how users engage with an online product or service. It allows product teams to track, visualize, and analyze their users’ engagement and behavior data. Teams use this data to optimize their product or service.
Who uses Product Analytics?
- Product managers
- Marketers
- Developers
- UX designers
- Growth managers
- Customer success teams
How do I choose the right Product Analytics tool?
Developing thorough processes within your organization will help you gain maximum insights. Flexibility in data will lead to more insights. Ask yourself the following questions:
- What are your business goals?
- What are relevant KPIs?
- What are your targets?
- Who needs to use the tool?
- How do you want to visualize your data?
The most suitable behavior analytics tool depends on the goal you want to achieve and the insights you need to make it happen.
What can a Product Analytics tool do for me?
In general, a good analytics tool will give you the following capabilities:
- Tracking can be automatically applied to user actions across your sites and apps
- Segmentation teaches you who users are, where they came from, and when
- Profiles let you establish user categories around criteria of your choice
- Notifications permit you to alert product teams and communicate with users
- A/B Testing compares versions of messaging and features for effectiveness
- Dashboards allow you to visualize data in useful and revealing ways
- Funnels can be set up to explore different paths to conversions
- Measurement tools allow you to evaluate each feature’s user engagement
These capabilities allow you to improve your product and customer retention over the long term.
