About Amplitude

Why do 25 of the Fortune 100 and 45,000 products use Amplitude? Amplitude is the Digital Optimization System used by the most valuable brands and disruptive teams to understand and personalize their digital products and optimize the business value of product innovation. Whether you want to understand how users are navigating through your application, which features engage them the most, or how to improve long-term user retention, Amplitude helps you answer questions critical to your digital product strategy.

It’s also the only analytics solution built to meet the needs of modern product and growth teams, with real-time analytics, cross-platform tracking, powerful behavioral analytics, and Enterprise-level security and customer support. It’s the system used by the digital disruptors – customers that have built the most loved and valued digital products in the world – like Paypal, Twitter, Peloton, Doordash, Atlassian, and Shopify – and transformed their business to digital – like Ford, Walmart, AB InBev, Disney, Burger King, Capital One, and IBM.

  • Unlock visibility into any digital journey: Analyze digital journeys to unlock actionable insights about your customers
  • Use product data to build better experiences: Product analytics powered by our behavioral graph allows you to build products grounded in customer empathy
  • Turn digital products into revenue: Optimize digital products for better engagement, increased conversion, and customer loyalty
  • Empower your teams to win with Amplitude: Designed for cross-functional teams to move fast and build a data-informed culture inside your company

An overview of Amplitude

Wrap up: what do we think?

Amplitude is a good option when you are looking for a solid product analytics tool. It is easy to use, comes packed with features and has great visualizations. Their pricing, however, is not very transparent. So, for a price indication you do need to contact them.

  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency

Software type

We classified Amplitude as Product Analytics. In addition, Amplitude is proprietary software.

Software details

Product of Amplitude Inc.

Headquartered in
San Francisco, United States

Founded in 2012



Amplitude Pricing


Great for startups and small teams who want to get started with product analytics.

  • Up to 10M monthly events
  • Up to 10M monthly streamed events
  • Basic analytics
  • Unlimited data sources & destinations
  • Unlimited users




Perfect for companies looking to drive outcomes with greater insight into the customer journey.

  • Custom event volume
  • Custom onboarding & ongoing customer success
  • Advanced behavioral analytics
  • 5 Automatic syncs to third party destinations
  • 10 Computations


On request


Ideal for cross-functional teams who need deeper insights and data governance.

  • Robust data governance
  • Causal insights & monitoring
  • Advanced user permissions


On request

*Additional taxes may apply depending on your country.


The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.

Support options

Support hours

Support languages


Account Management

Trackable Items

Unlimitedsites or apps

User Seats

Unlimited for all plans

User Roles

Viewer, Member, Manager and Admin

Account Security

  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations

  • European Economic Area (EEA)
  • United States

Software Hosting

  • Public Cloud

Data Ownership


Data Freshness


Data Retention


Unsampled Data

Data Import

Via SDK, API, GCS, AWS & more

Data Export

To GCS, BigQuery, Redshift & more


  • GDPR
  • CCPA
  • ePrivacy


Amplitude relies on first-party cookies.

Alerts & Automation

Uptime Monitoring

Custom Alerts

Email Reports

Subscribe to dashboard for daily reports


50+ like Google Ads, Klaviyo, Hubspot, Mailchimp & Segment


Trend Reporting

Device Reporting

Funnel Reporting

Flexible funnels to analyse conversion, time to convert & more

User Flow Reporting

Standard & reverse Sankey charts


Cohort Reports

Retention Reporting

Retention Analysis and Lifecycle charts

Attribution Reporting

Ecommerce Reporting

Elaborate Ecommerce reporting

User Experience features


Session Recordings

A/B Testing

A/B testing & feature flagging with Amplitude Experiment

User Feedback


Custom Dimensions

Custom Metrics

20 custom formulas to create the metric you need

Custom Reports

Custom Events

Create a custom event from existing events



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