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Amplitude

Key facts

Category
Product Analytics
Starting price
Free plan
Hosting
Public Cloud
Data stored in
European Economic Area (EEA), United States
Cookieless
No
Open source
No
Compliance
GDPR, CCPA, ePrivacy
Last updated
19 October 2024

From the vendor's own pages. How we research tools · Amplitude alternatives

About Amplitude

Why do 25 of the Fortune 100 and 45,000 products use Amplitude? Amplitude is the Digital Optimization System used by the most valuable brands and disruptive teams to understand and personalize their digital products and optimize the business value of product innovation. Whether you want to understand how users are navigating through your application, which features engage them the most, or how to improve long-term user retention, Amplitude helps you answer questions critical to your digital product strategy.

It’s also the only analytics solution built to meet the needs of modern product and growth teams, with real-time analytics, cross-platform tracking, powerful behavioral analytics, and Enterprise-level security and customer support. It’s the system used by the digital disruptors – customers that have built the most loved and valued digital products in the world – like Paypal, Twitter, Peloton, Doordash, Atlassian, and Shopify – and transformed their business to digital – like Ford, Walmart, AB InBev, Disney, Burger King, Capital One, and IBM.

  • Unlock visibility into any digital journey: Analyze digital journeys to unlock actionable insights about your customers
  • Use product data to build better experiences: Product analytics powered by our behavioral graph allows you to build products grounded in customer empathy
  • Turn digital products into revenue: Optimize digital products for better engagement, increased conversion, and customer loyalty
  • Empower your teams to win with Amplitude: Designed for cross-functional teams to move fast and build a data-informed culture inside your company

An overview of Amplitude

Wrap up: what do we think?

Amplitude is a good option when you are looking for a solid product analytics tool. It is easy to use, comes packed with features and has great visualizations. Their pricing, however, is not very transparent. So, for a price indication you do need to contact them.

Pros
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
Cons
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency

Software type

We classified Amplitude as Product Analytics. In addition, Amplitude is proprietary software.

Software details

Product of Amplitude Inc.

Headquartered in San Francisco, United States

Founded in 2012

use.amplitude.com

contact@amplitude.com

Amplitude Pricing

Starter

Great for startups and small teams who want to get started with product analytics.
  • Up to 10K MTUs or 10M events
  • Out-of-the-box analytics
  • Session Replay
  • Unlimited feature flags
  • Web Experimentation

Price

Free

Growth

Perfect for companies looking to drive outcomes with greater insight into the customer journey.
  • Up to 300K MTUs or 25M events
  • Unlimited product analytics
  • Behavioral cohorts
  • Custom audiences and syncs
  • Online customer support

Price

From $49 p/m

Enterprise

Ideal for cross-functional teams who need deeper insights and data governance.
  • Custom MTU or Event volume
  • Advanced behavioral analysis
  • Causal insights and monitoring
  • Feature Experimentation
  • Predictive audiences

Price

On request

*Additional taxes may apply depending on your country. Annual payments are possible.

Support

The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.

Support options

Support hours

Mon
09:00 - 17:00
Tue
09:00 - 17:00
Wed
09:00 - 17:00
Thu
09:00 - 17:00
Fri
09:00 - 17:00
Sat
Closed
Sun
Closed

Support languages

English

Account Management

Trackable Items

Unlimitedsites or apps

User Seats

Unlimited for all plans

User Roles

Viewer, Member, Manager and Admin

Account Security

  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations

  • European Economic Area (EEA)
  • United States

Software Hosting

  • Public Cloud

Data Ownership

You

Data Freshness

Realtime

Data Retention

Unlimited

Data Sampling

Data Import

Via SDK, API, GCS, AWS & more

Data Export

To GCS, BigQuery, Redshift & more

Compliance

  • GDPR
  • CCPA
  • ePrivacy

Cookieless

Amplitude relies on first-party cookies.

Platform

Open Source

Real-time Dashboard

Self-hosting Available

API Access

Full REST API & SDKs

AI Features

Amplitude AI, AI Agents, AI Visibility, AI Feedback

Alerts & Automation

Custom Alerts

Email Reports

Subscribe to dashboard for daily reports

Integrations

50+ like Google Ads, Klaviyo, Hubspot, Mailchimp & Segment

Reporting

Trend Reporting

Device Reporting

Funnel Reporting

Flexible funnels to analyse conversion, time to convert & more

User Flow Reporting

Standard & reverse Sankey charts

Segmentation

Cohort Reports

Retention Reporting

Retention Analysis and Lifecycle charts

Attribution Reporting

Ecommerce Reporting

Elaborate Ecommerce reporting

User Experience features

Heatmaps

Session Recordings

Session Replay

A/B Testing

A/B testing & feature flagging with Amplitude Experiment

User Feedback

Guides and Surveys

Customizability

Custom Properties

Custom Metrics

20 custom formulas to create the metric you need

Custom Reports

Custom Events

Create a custom event from existing events

Annotations

Terms explained

What the features and terms on this page mean, in our glossary.

FAQ

What is an event in Amplitude Analytics?

An event is an action that a user takes in your product, like ‘Create account’, ‘Add to cart’, or ‘Share photo’. It could also be an event that occurs in your product without user action like ‘Verification completed’. You can also attach custom properties to an event. You can send Amplitude events via our SDKs (iOS, Android, Javascript, Unity), server-side using our HTTPS API, or ETL partners like Segment and mParticle.

How do I know what event volume I need?

This number depends on several factors, but generally it’s calculated by multiplying your number of monthly active users by an estimate of the average number of actions a user performs each month. Amplitude can help you figure this out.

What happens if I exceed 10 million events on the Free plan?

Amplitude will alert you over email and in-product when you’re getting close to your event limit for the month. Once you’ve exceeded 10 million events per month three times, your account will be blocked and you won’t be able to access your charts and dashboards (you will still have access to certain admin functionality, such as the User API, so you can meet your compliance obligations). Amplitude will continue to ingest data that you send to Amplitude, up to 100 million events per month. Above 100 million events per month, Amplitude will stop ingesting events for that month.

If you continue to exceed 10 million events per month and do not upgrade to one of our paid plans, your account will be deleted 6 months after your account was first blocked.

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