Knowledge base glossary

What are Custom Dimensions? A short definition.

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Custom dimensions are variables that you can define in Google Analytics 4 to collect and analyze data that is specific to your business.

For example, if you run an e-commerce website, you might create a custom dimension to track the category of products that users view on your site.

This information can be used to better understand user behavior and improve your marketing efforts.

Custom dimensions can be used in conjunction with other metrics and dimensions in Google Analytics 4 to provide a more detailed picture of your site’s performance.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies. Feel free to get in touch!

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