Google Analytics 4
- Free plan
- EU hosting
- 8.1M sites
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Tool overview
Browse web analytics tools
Cloudflare Analytics
- Cookieless
- EU hosting
- 2.1M sites
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Snowplow Analytics
- Free plan
- 393k sites
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Matomo Analytics
- Free plan
- Cookieless
- EU hosting
- 332k sites
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Plausible Analytics
- $9 p/m
- Cookieless
- EU hosting
- 85k sites
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Umami
- Cookieless
- EU hosting
- 57k sites
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Adobe Analytics
- On request
- EU hosting
- 53k sites
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Statcounter
- Free plan
- EU hosting
- 34k sites
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Fathom Analytics
- $15 p/m
- Cookieless
- EU hosting
- 13k sites
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Clicky
- Free plan
- Cookieless
- 12k sites
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Piwik PRO
- €35 per month
- Cookieless
- EU hosting
- 12k sites
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Chartbeat
- On request
- Cookieless
- EU hosting
- 6k sites
Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.
Simple Analytics
- €15 p/m
- Cookieless
- EU hosting
- 5k sites
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Open Web Analytics
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Pirsch Analytics
- Cookieless
- EU hosting
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Swetrix
- $5 / mo
- Cookieless
- EU hosting
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Usermaven
- Cookieless
- EU hosting
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
About
Web analytics tools
Web analytics tools measure and report on your website traffic. They track core metrics like pageviews, sessions, visitors, traffic sources, and conversions to give you a clear picture of how people find and use your website.
Web analytics is the foundation of data-driven decision making online. These tools help you understand which pages perform well, where visitors come from, how they navigate your site, and where they drop off. Whether you run a small business website or a large-scale platform, web analytics provides the baseline insights you need to grow.
Who uses Web Analytics?
Web analytics tools are used by:
- Marketers tracking campaign performance
- Website owners monitoring traffic
- SEO specialists analyzing organic search
- Content creators measuring engagement
- Business owners tracking conversions
What questions can Web Analytics answer?
Web analytics tools help you answer fundamental questions about your website:
- How many people visit my website and where do they come from?
- Which pages are the most popular?
- What is my bounce rate and how long do visitors stay?
- Which marketing channels drive the most traffic and conversions?
- How does my website perform over time?
How do I choose the right Web Analytics tool?
Consider the following when choosing a web analytics tool:
- What metrics matter most to your business?
- Do you need real-time reporting or are daily summaries sufficient?
- How important is data privacy and GDPR compliance?
- Do you need integrations with advertising platforms?
- What is your budget?
The right web analytics tool depends on the size of your website, your technical expertise, and the depth of insights you need.
