Plausible Analytics
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Tool overview
Browse web analytics tools
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Matomo Analytics
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Fathom Analytics
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Pirsch Analytics
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Adobe Analytics
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Swetrix
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Piwik PRO
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Scoby Analytics
Precise, and consent-free web analytics with Scoby. Prioritizing privacy, Scoby offers anonymized data tracking, is ad-blocker resistant, and ensures strict data law compliance.
Google Analytics 4
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Simple Analytics
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Chartbeat
Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.
Microanalytics
A simple, clean, user-friendly website analytics tool. Fully compliant with GDPR, PECR and CCPA. Created and hosted in the EU, powered by renewable energy.
Cloudflare Analytics
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Clicky
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Twipla (Visitor Analytics)
An accessible website intelligence platform, with three categories of insights - website statistics, visitor behavior analytics, and visitor communication.
Usermaven
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Umami
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Statcounter
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
GoSquared
Web Analytics without the confusion. Get key metrics in real-time, without the learning curve of other tools on the market. A privacy-friendly tool great for subscription businesses.
About
Web analytics tools
Web analytics tools measure and report on your website traffic. They track core metrics like pageviews, sessions, visitors, traffic sources, and conversions to give you a clear picture of how people find and use your website.
Web analytics is the foundation of data-driven decision making online. These tools help you understand which pages perform well, where visitors come from, how they navigate your site, and where they drop off. Whether you run a small business website or a large-scale platform, web analytics provides the baseline insights you need to grow.
