About Open Web Analytics

Open Web Analytics (OWA) is an open-source alternative to commercial web analytics software. Use it to track and analyze traffic on your websites and applications. OWA analytics can easily be added to pages with simple Javascript, PHP, or REST-based APIs. OWA also comes with built-in support for tracking websites made with popular content management frameworks such as WordPress and MediaWiki.

What makes Open Web Analytics unique?

With Open Web Analytics you will enjoy first-party control, endless customization opportunities, and all the money-saving benefits of using a truly free tool. Also, you can build upon it to make a solution perfectly suited to your website.

An overview of Open Web Analytics

Open Web Analytics Dashboard

Wrap up: what do we think?

Overall, if you value privacy, Open Web Analytics is a great option. It gives you complete ownership of your data, is open-source, and has flexible reports. Installation of Open Web Analytics can be tricky if you are not very technical. But, it’s well worth the effort.

Pros
  • The software is open source
  • It is very customizable
  • Ecommerce reporting
  • Privacy friendly
  • The script is lightweight
Cons
  • Limited reporting features
  • Technical skill required
  • Comply with data privacy regulations
  • You need a secure server

Software type

We classified Open Web Analytics as Marketing Analytics. In addition, Open Web Analytics is open source software.

Software details

Founded in 2006

openwebanalytics.com

Open Web Analytics Pricing

Open Source

Because Open Web Analytics is open source software, it is free to use and maintain.

    Price

    Free

    Support

    Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.

    Support options

    Support languages

    English

    Account Management

    Trackable Items

    Unlimitedsites or apps

    User Seats

    Unlimited

    User Roles

    N/A

    Account Security

    Data Processing

    Data Center Locations

    • Not applicable

    Software Hosting

    • On-Premise

    Data Ownership

    You

    Data Freshness

    Realtime

    Data Retention

    Unlimited

    Unsampled Data

    Data Import

    by means of an API

    Data Export

    by means of an API

    Compliance

    • GDPR
    • CCPA

    Cookieless

    Alerts & Automation

    Uptime Monitoring

    Custom Alerts

    Email Reports

    Integrations

    50+

    Reporting

    Trend Reporting

    Device Reporting

    Funnel Reporting

    User Flow Reporting

    Segmentation

    Cohort Reports

    Retention Reporting

    Attribution Reporting

    Ecommerce Reporting

    User Experience features

    Heatmaps

    Session Recordings

    A/B Testing

    User Feedback

    Customizability

    Custom Dimensions

    Custom Metrics

    Custom Reports

    Custom Events

    Annotations

    FAQ

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