Knowledge base glossary

What is CCPA? A short definition.

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The CCPA or the California Consumer Privacy Act is a data privacy law that has been in effect in the state of California since 2020

California privacy law gives companies more responsible for the data they collect from their consumers. For example, they must show in a privacy statement what data is collected and with whom they share this data. Consumers, on the other hand, will have more control over their data. They can correct them, have them removed, and prevent them from being resold. In the event of data breaches, consumers also have a greater chance of receiving financial compensation.

The law is the most comprehensive privacy law to date in the United States. Privacy in the US is regulated partly by state and partly by sector. For example, for healthcare organizations, HIPAA applies.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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