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Plausible Analytics logo

Plausible Analytics

Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.

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Pirsch Analytics logo

Pirsch Analytics

Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.

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Adobe Analytics logo

Adobe Analytics

Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.

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Fathom Analytics logo

Fathom Analytics

Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.

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Matomo Analytics logo

Matomo Analytics

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

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Swetrix logo

Swetrix

Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.

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Piwik PRO logo

Piwik PRO

A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.

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Scoby Analytics logo

Scoby Analytics

Precise, and consent-free web analytics with Scoby. Prioritizing privacy, Scoby offers anonymized data tracking, is ad-blocker resistant, and ensures strict data law compliance.

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Hotjar logo

Hotjar

Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.

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Microsoft Clarity logo

Microsoft Clarity

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

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Google Analytics 4 logo

Google Analytics 4

A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.

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Mixpanel logo

Mixpanel

Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.

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Umami logo

Umami

An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.

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Lucky Orange logo

Lucky Orange

A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.

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Crazy Egg logo

Crazy Egg

A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.

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Statcounter logo

Statcounter

A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.

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Posthog logo

Posthog

An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.

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Pendo logo

Pendo

Pendo is a product-analytics app that helps software companies develop products that resonate with customers.

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mParticle logo

mParticle

Product Analytics for Data-Driven Teams. The product analytics platform that connects directly to your data warehouse to provide actionable insights across the entire customer journey.

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VWO logo

VWO

A web testing and CRO platform that enables businesses to conduct qualitative & quantitative visitor research, build an experimentation roadmap and run experiments on their digital properties.

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Simple Analytics logo

Simple Analytics

One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.

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Heap logo

Heap

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

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GoSquared logo

GoSquared

Web Analytics without the confusion. Get key metrics in real-time, without the learning curve of other tools on the market. A privacy-friendly tool great for subscription businesses.

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Amplitude logo

Amplitude

Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.

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Countly logo

Countly

Made up of various plugins, Countly is an analytics platform to understand and enhance customer journeys in web, desktop and mobile applications. On-premise or in the Cloud.

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Woopra logo

Woopra

Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.

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Clicky logo

Clicky

Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.

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Chartbeat logo

Chartbeat

Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.

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Mouseflow logo

Mouseflow

Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.

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Smartlook logo

Smartlook

Analyze user behavior in ways never possible before. Smartlook is a great tool for product teams to analyze user behavior. Get qualitative insights that help you improve your mobile app and website.

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Cloudflare Analytics logo

Cloudflare Analytics

Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

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Twipla (Visitor Analytics) logo

Twipla (Visitor Analytics)

An accessible website intelligence platform, with three categories of insights - website statistics, visitor behavior analytics, and visitor communication.

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Microanalytics logo

Microanalytics

A simple, clean, user-friendly website analytics tool. Fully compliant with GDPR, PECR and CCPA. Created and hosted in the EU, powered by renewable energy.

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No logo

Usermaven

AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.

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About Web Analytics

Website analytics tools

Ever since the rise of the internet, there has been the need to know what users do on your website. For this reason, many different web analytics tools have been, and are being developed. Good news for website owners and analysts! But, since most web analytics tools seem alike, it can be hard to find the right tool for you. Your choice depends on many factors, three of which are extra important: ease of use, its reporting features, and privacy-friendliness.

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Finding a web analytics tool can be difficult. Our Analytics Quiz makes that process a breeze. Specify your needs and compare qualified tools instantly.

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