Browse web analytics tools

Google Analytics 4

• Free plan
• EU hosting
• 8.1M sites

A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.

Cloudflare Analytics

• Cookieless
• EU hosting
• 2.1M sites

Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.

Microsoft Clarity

• Free plan
• EU hosting
• 887k sites

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.

Snowplow Analytics

• Free plan
• 393k sites

Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.

Matomo Analytics

• Free plan
• Cookieless
• EU hosting
• 332k sites

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

Contentsquare (Hotjar)

• Free plan
• EU hosting
• 290k sites

Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.

Plausible Analytics

• $9 p/m
• Cookieless
• EU hosting
• 85k sites

Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.

Crazy Egg

• $29 per month
• 62k sites

A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.

Umami

• Cookieless
• EU hosting
• 57k sites

An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.

Adobe Analytics

• On request
• EU hosting
• 53k sites

Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.

PostHog

• Free plan
• Cookieless
• 46k sites

An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.

Mixpanel

• Free plan
• EU hosting
• 36k sites

Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.

Statcounter

• Free plan
• EU hosting
• 34k sites

A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.

Amplitude

• Free plan
• EU hosting
• 28k sites

Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.

Pendo

• 24k sites

Pendo is a product-analytics app that helps software companies develop products that resonate with customers.

Leadfeeder

• Free plan
• EU hosting
• 21k sites

A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.

Lucky Orange

• 17k sites

A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.

Fullstory

• Free plan
• EU hosting
• 13k sites

Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.

Fathom Analytics

• $15 p/m
• Cookieless
• EU hosting
• 13k sites

Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.

Clicky

• Free plan
• Cookieless
• 12k sites

Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.

Leadinfo

• From €69 per month
• EU hosting
• 12k sites

A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.

Piwik PRO

• €35 per month
• Cookieless
• EU hosting
• 12k sites

A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.

Heap

• Free plan
• EU hosting
• 8k sites

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Chartbeat

• On request
• Cookieless
• EU hosting
• 6k sites

Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.

Simple Analytics

• €15 p/m
• Cookieless
• EU hosting
• 5k sites

One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.

Lead Forensics

• On request
• Cookieless
• EU hosting

B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.

Mouseflow

• Free plan
• Cookieless
• EU hosting

Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.

Open Web Analytics

Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application

Pirsch Analytics

• Cookieless
• EU hosting

Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.

Snitcher

• $49 per month
• EU hosting

A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.

Swetrix

• $5 / mo
• Cookieless
• EU hosting

Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.

Usermaven

• Cookieless
• EU hosting

AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.

Woopra

• From $999 p/m

Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.