About Mouseflow

Mouseflow is a leading behavior analytics tool used by more than 190,000 digital experience frontrunners worldwide. It empowers marketing, product, UX, analytics, and CRO professionals to make confident decisions on website optimization, as well as power the growth of companies across multiple industries. It is a global operation with employees from around the world and has been recognized by the industry as part of the Top 100 Software Products and Top 100 Highest Satisfaction Products of the year.

It allows the visualization of behavior otherwise invisible to traditional analytics, providing you with the indisputable evidence you need to optimize your website with certainty. its features include session replay, 6 types of automatically generated heat maps, conversion funnels, form analytics, and feedback campaigns. Additionally, it carries an advanced filtering suite and its proprietary Friction Score, that automatically tags sessions where users experienced friction on their journey, allowing Mouseflow users to create optimal website experiences.

An overview of Mouseflow

Wrap up: what do we think?

Mousflow is a great option for organizations who are looking to understand and improve their customer’s experience. Users can try out Mouseflow for free with up to 500 recordings per month. The downside is that you run into your credit limit quite fast and recordings with Iframe elements lack insight. Nevertheless, it comes packed with great features like heatmaps, conversion funnels and form tracking.

  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast

Software type

We classified Mouseflow as UX Analytics. In addition, Mouseflow is proprietary software.

Software details

Product of Mouseflow ApS

Headquartered in
Copenhagen, Denmark

Founded in 2010


+1 (855) 668-7335


Mouseflow Pricing


Perfect for individuals or startups.

  • Up to 500 monthly recordings
  • 1 website
  • 1 month of storage
  • Live chat support




Perfect for startups or small businesses.

  • Up to 500 monthly recordings
  • 1 website
  • 3 months of storage
  • Live chat support


€39 per month


Perfect for small to medium-sized businesses.

  • Up to 15.000 monthly recordings
  • 3 websites
  • 6 months of storage
  • Open REST API


€129 per month


Perfect for medium-sized to large businesses.

  • Up to 50.000 monthly recordings
  • 5 websites
  • 12 months of storage
  • Open REST API


€259 per month


Perfect for large businesses.

  • Up to 150.000 monthly recordings
  • 10 websites
  • 12 months of storage
  • Custom development


€499 per month


Perfect for enterprise-sized businesses.

  • Up to 200.000+ monthly recordings
  • 10+ websites
  • 12+ months of storage
  • Single sign-on
  • Account manager


On request

*Additional taxes may apply depending on your country. Annual payments are possible.


Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base

Support languages

German, English, French, Spanish

Account Management

Trackable Items

10sites or apps

User Seats


User Roles

Read, Read & write, Admin, Custom

Account Security

  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations

  • European Economic Area (EEA)

Software Hosting

  • Public Cloud

Data Ownership

Mouseflow ApS

Data Freshness


Data Retention

12 months

Unsampled Data

Data Import

through integrations

Data Export

via CSV or to third-party tools by ID push


  • GDPR
  • CCPA


Mouseflow uses first-party cookies

Alerts & Automation

Uptime Monitoring

Custom Alerts

Via web hook

Email Reports

Hourly, daily, or weekly emails


50+ like Adobe Analytics, Google Analytics & Google Optimize


Trend Reporting

Simple visitor trend graphs

Device Reporting

Filter by device type, OS, browser & screen resolution

Funnel Reporting

Simple funnel report, watch recordings from converters

User Flow Reporting


Segment users to filter heatmaps & recordings

Cohort Reports

Retention Reporting

Attribution Reporting

Ecommerce Reporting

User Experience features


Click, movement, scroll, attention, live & geo heatmaps

Session Recordings

Elaborate filtering & livestream options

A/B Testing

User Feedback

Custom triggered text, multiple choice & NPS ratings


Custom Dimensions

Custom Metrics

Custom Reports

Automatic form tracking

Custom Events

Custom tagging of recordings



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