Knowledge base glossary

What is Funnel Analysis? A short definition.

1 minute reading time

Funnel analysis is a data analysis technique used to track and optimize the performance of a marketing or sales funnel.

This involves identifying each step in the funnel, such as website visits, product views, and purchases, and measuring how many customers move from one step to the next.

By analyzing this data, businesses can identify where customers are dropping off in the funnel and take action to improve the customer experience and increase conversions.

Funnel analysis can help businesses understand the customer journey, identify opportunities for optimization, and make data-driven decisions to improve their marketing and sales strategies.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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