What is Funnel Analysis? A short definition.

Funnel analysis is a data analysis technique used to track and optimize the performance of a marketing or sales funnel.

This involves identifying each step in the funnel, such as website visits, product views, and purchases, and measuring how many customers move from one step to the next.

By analyzing this data, businesses can identify where customers are dropping off in the funnel and take action to improve the customer experience and increase conversions.

Funnel analysis can help businesses understand the customer journey, identify opportunities for optimization, and make data-driven decisions to improve their marketing and sales strategies.