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What are web analytics features?

Web analytics features are specific capabilities or tools that are provided by web analytics platforms, such as Google Analytics, to help businesses track and analyze the performance of their website. These features can include real-time data analysis, user-level reporting, and customizable dashboards. Web analytics features can help businesses understand how users are interacting with their websites, identify trends and patterns in their data, and make data-driven decisions about their marketing and engagement efforts.

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