A conversion path is the series of steps that a user takes on a website before completing a desired action, such as making a purchase or signing up for a newsletter.
The conversion path is an important concept in conversion rate optimization, which involves analyzing and improving the user experience to increase the likelihood of users completing the desired action.
Identifying and understanding the conversion path can help businesses identify potential bottlenecks or barriers that may be preventing users from converting, and can inform the design and development of strategies to improve the user experience and increase conversions.
