Knowledge base glossary

What is Conversion path? A short definition.

1 minute reading time

A conversion path is the series of steps that a user takes on a website before completing a desired action, such as making a purchase or signing up for a newsletter.

The conversion path is an important concept in conversion rate optimization, which involves analyzing and improving the user experience to increase the likelihood of users completing the desired action.

Identifying and understanding the conversion path can help businesses identify potential bottlenecks or barriers that may be preventing users from converting, and can inform the design and development of strategies to improve the user experience and increase conversions.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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