Attribution reporting refers to the process of identifying and analyzing the sources of customer conversions or other desired outcomes in order to determine the effectiveness of marketing efforts.
This typically involves tracking the customer journey and attributing conversions to specific marketing channels, campaigns, or other factors in order to understand which tactics are driving the most valuable results.
By using attribution reporting, businesses can gain insights into their marketing performance and make data-driven decisions to improve their strategies and maximize their return on investment.
Frequently asked questions
Learn more about Attribution reporting? Five common questions.
There are several attribution models that can be used, including last-click attribution, first-click attribution, linear attribution, and time decay attribution.
Attribution Reporting can help a company understand which marketing channels and tactics are most effective in driving conversions, and inform decisions on where to allocate budget and resources for maximum return on investment.
Attribution Reporting can be limited by the availability and quality of data, as well as by the chosen attribution model. Additionally, it can be difficult to attribute offline conversions to specific digital marketing efforts.
Attribution Reporting can be integrated with other analytics tools, such as web analytics and marketing automation platforms, to provide a more comprehensive view of the customer journey and the effectiveness of marketing efforts.
By Freek Kampen
Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies. Feel free to get in touch!
Looking for more answers?
Check out our knowledge base for more terms like Attribution reporting. Level up your knowledge with our articles on core concepts in web analytics.
Add a tool to your comparison list.You can add max 4 items.
Close
Get help
Send us a message
This website uses cookies to improve your experience, personalize content, to provide social media features and to analyze our website traffic. By continuing on this website you consent to the use of cookies.
Settings
Accept
Cookie Settings
Close
We want to be transparent about the data we collect and how we use it, so you can best exercise control over your personal data. For more information, please read our Privacy Policy.
We use this information to improve the experience of our site visitors. This includes improving search results, showing more relevant content and promotional materials, better communication, and improved site performance.
Functional
Functional cookies ensure that our website continues to work properly so that you will see the correct information on our website when you return.
Analytics
We use analytical cookies to see how often our website is visited and, for example, which pages work best for us.
Advertising
We use advertising cookies to measure the performance of our advertisements.
