Attribution reporting refers to the process of identifying and analyzing the sources of customer conversions or other desired outcomes in order to determine the effectiveness of marketing efforts.
This typically involves tracking the customer journey and attributing conversions to specific marketing channels, campaigns, or other factors in order to understand which tactics are driving the most valuable results.
By using attribution reporting, businesses can gain insights into their marketing performance and make data-driven decisions to improve their strategies and maximize their return on investment.
Frequently asked questions
Learn more about Attribution reporting? Five common questions.