Knowledge base glossary

What is a Heatmap? A short definition.

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A heatmap is a visual representation of the website which gives an indication of which items on a web page are best viewed. Providing insight into these “hotspots” contributes to the conversion of a website. In many cases, web designers use heatmaps when applying comparative (A/B) testing.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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