About Countly

Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly allows you to innovate and enhance your products to provide personalized and customized customer experiences and meet key business and revenue goals.

Countly empowers companies of any size or location to grow their business by helping them process billions of data points every day in the cloud and on-premise. Having tracked 1.5B+ unique identities on more than 16,000 applications and using over 2,000 servers worldwide, Countly is one of the worlds leading product analytics platforms.

What makes Countly unique?

Countly provides an extensive list of customizable plugins and dozens of integrations, letting teams combine them and work with the data they actually need. This not only boosts team productivity but also eliminates the need for multiple digital tools, reducing your licensing costs. The plugins also allow multi-device customer data collection and analysis, letting you incorporate customer feedback into the design process, improving customer experience, driving sales conversions, and reducing churn.

An overview of Countly

Wrap up: what do we think?

Countly is different from other web analytics tools due to its plug-and-play nature. For privacy-oriented organizations with very specific tracking needs Countly can be a good solution.

  • Open Source
  • Easy event tracking
  • Access to your data
  • Customisability
  • Difficult onboarding
  • Limited free version

Software type

We classified Countly as Product Analytics. In addition, Countly is proprietary software.

Software details

Product of Countly Ltd.

Headquartered in
London, United Kingdom

Founded in 2013


+44 2032398298


Countly Pricing


Your own analytics server. Power of open source meets analytics.

  • Self hosted
  • Basic Countly plugins
  • Aggregated data




Customizable, scalable, powerful. A game changer for analytics.

  • On-premise or in the cloud
  • Premium Countly plugins
  • Granular data
  • Re-branding option
  • Analytics consultancy


On request

*Additional taxes may apply depending on your country.


Countly offers support options like phone, ticketing, a knowledge base, and a community.

Support hours

Support languages


Account Management

Trackable Items

Unlimitedsites or apps

User Seats


User Roles

User, Admin and Global Admin

Account Security

  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations

  • United Kingdom

Software Hosting

  • Private Cloud
  • On-Premise

Data Ownership


Data Freshness


Data Retention


Unsampled Data

Data Import

Data Export


  • GDPR
  • CCPA
  • ePrivacy


Countly relies on first-party cookies.

Alerts & Automation

Uptime Monitoring

Crash & performance monitoring

Custom Alerts

Email alerts on personalized metric changes

Email Reports


50+ like Jira


Trend Reporting

Device Reporting

Browser, device type & OS

Funnel Reporting

2 to 8 steps possible

User Flow Reporting

Simple flow overview


Cohort Reports

Elaborate cohort features

Retention Reporting

Full, day N and unbounded retention

Attribution Reporting

Ecommerce Reporting

Revenue analytics plugin

User Experience features


Click & scroll heatmaps

Session Recordings

A/B Testing

User Feedback

Push notifications, ratings, NPS & surveys


Custom Dimensions

Custom Metrics

Custom Reports

Custom Events

Send event, value, duration, segmentation and more



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