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Analytics tools

Lead Forensics

In B2B Lead Analytics

About Lead Forensics

Lead Forensics is B2B website visitor identification software. It identifies the companies visiting your website, adds firmographic data and optional decision-maker contact data, and sends real-time alerts and leads to your CRM. It says it holds a matched IP address database and processes data on UK and EU servers.

Lead Forensics has two plans, Essentials and Automate. Pricing is based on website traffic and is not published, users are unlimited, and a 7-day free trial is available. Features listed include behavioral insights at business level, a lead and pipeline manager, workflow automation, automated lead routing and ABM account matching.

What makes Lead Forensics unique?

Lead Forensics reveals the identity of previously unknown website visitors:

  • Matches visits to companies and shows firmographic details
  • Real-time alerts when a prospect is on your site
  • Optional decision-maker contact data (extra fee, per comparison pages)
  • 60 listed integrations, 5 direct and the rest via Zapier

An overview of Lead Forensics

Pros
  • Great for B2B leadgen
  • Company insights
  • Simple implementation
  • The world's largest B2B IP address database
  • Ability to tag users
Cons
  • Limited features
  • Cluttered interface
  • Crashes sometimes

Software type

We classified Lead Forensics as B2B Lead Analytics. In addition, Lead Forensics is proprietary software.

Software details

Product of Lead Forensics Ltd.

Headquartered in London, United Kingdom

Founded in 2009

leadforensics.com

0207 206 7293

info@leadforensics.com

Lead Forensics Pricing

Essentials

Pricing is based on website traffic, number of users is unlimited and does not affect price. 7-day free trial. Book a demo for a quote.

  • Website visitor identification
  • Full visitor firmographic insight
  • Real-time visitor alerts
  • Unlimited user access

Price

On request

Automate

Higher plan adding automation. The pricing page lists one combined feature block, so the split between Essentials and Automate is not stated.

  • Workflow automation and CRM lead creation
  • Automated lead routing
  • ABM account matching
  • Dedicated customer success manager

Price

On request

*Additional taxes may apply depending on your country.

Support

Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.

Support languages

English

Account Management

Trackable Items

Unlimitedsites or apps

User Seats

Unlimited

User Roles

Not applicable

Account Security

Data Processing

Data Center Locations

  • United Kingdom
  • European Economic Area (EEA)

Software Hosting

  • Public Cloud

Data Ownership

Lead Forensics Ltd.

Data Freshness

Realtime

Data Retention

3 months

Data Sampling

Data Import

by means of an API

Data Export

by means of an API

Compliance

  • GDPR
  • CCPA

Cookieless

The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.

Platform

Alerts & Automation

Custom Alerts

Email Reports

Integrations

5 direct (Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, Zoho), 55 more via Zapier

Reporting

Trend Reporting

Device Reporting

Funnel Reporting

User Flow Reporting

Segmentation

Cohort Reports

Retention Reporting

Attribution Reporting

Ecommerce Reporting

User Experience features

Heatmaps

Session Recordings

A/B Testing

User Feedback

Customizability

Custom Properties

Custom Metrics

Custom Reports

Custom Events

also called triggers

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