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Analytics tools

Leadfeeder

In B2B Lead Analytics

About Leadfeeder

Leadfeeder (the Dealfront Group’s product, sold under the Dealfront name until 2026) is B2B visitor identification and lead generation software. It matches website visits to companies, shows which channels and pages they used, and sends the leads to your CRM or to Slack and Teams.

A free plan (Lite) shows the last 100 identified companies and 7 days of visitor history. Paid plans (Discover, Activate, Scale) add full company profiles, real-time alerts, CRM sync and automations, API and MCP access, and, from Activate, verified emails and phone numbers. Prices depend on the number of identified companies per month. Leadfeeder reports more than 15,000 companies and 80,000 users on the platform.

What makes Leadfeeder unique?

Leadfeeder identifies the companies visiting your website and allows you to:

  • Turn anonymous traffic into real company names
  • See which channels, campaigns and pages the companies came through
  • Send leads to your CRM, Slack or Microsoft Teams
  • Enrich companies with verified emails and phone numbers (Activate and Scale)

An overview of Leadfeeder

Wrap up: what do we think?

After a personal experience with Leadfeeder we find the tool very useful to identify the company behind the website visit. It shows you detailed information about the organization so that you can import them as a lead into your CRM. The tool has a very focused purpose which makes it good at analyzing leads but not much else. If you are looking to spot your leads, this is the tool for you. If you want more, this might not be it.

Pros
  • Company insights
  • Easy setup
  • CRM integration
  • Great for leadgen
Cons
  • Specific use-case
  • Limited data retention
  • Limited features

Software type

We classified Leadfeeder as B2B Lead Analytics. In addition, Leadfeeder is proprietary software.

Software details

Product of Dealfront Group GmbH

Headquartered in Karlsruhe, Germany

Founded in 2012

leadfeeder.com

+358504303422

info@leadfeeder.com

Leadfeeder Pricing

Lite

Free forever, no card needed. Shows the last 100 identified companies and 7 days of visitor history. Unlimited users and tracked domains. After the 14-day full-access trial you are moved to Lite.

  • Last 100 identified companies per month
  • 7 days visitor history
  • 3 months Web Insights history
  • Channel, campaign and page reports
  • Unlimited users and domains
  • 20 credits per month

Price

Free

Discover

Paid plan for 50 to 1,000 identified companies per month. €113 per month when paid monthly. Price scales with company volume (for example €109 for 51-100, €309 for 501-1,000, all billed annually).

  • 50 to 1,000 identified companies per month
  • Unlimited visitor history, 2 years Web Insights
  • Full company profiles
  • Google and LinkedIn ad reports
  • Instant AI reports and insights
  • Real-time alerts and CRM sync
  • API and MCP access

Price

From €79 p/m (billed annually)

Activate

For 1,000 to 4,000 identified companies per month. €527 per month when paid monthly.

  • Everything in Discover
  • 200 to 1,500 credits per month
  • Verified emails and phone numbers
  • Intent-signal filtering
  • B2B display campaigns
  • CRM automations
  • Prospect lists built with AI

Price

From €369 p/m (billed annually)

Scale

For 2,000 to 10,000 identified companies per month. Annual billing only (annual upfront or quarterly).

  • Everything in Activate
  • 1,000 to 5,500 credits per month
  • Company data export at no cost
  • Automatic CRM data updates
  • Dedicated customer success manager

Price

From €599 p/m (billed annually)

Enterprise

Custom volume and terms.

    Price

    On request

    *Additional taxes may apply depending on your country. Annual payments are possible.

    Support

    You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.

    Support hours

    Mon
    09:00 - 12:00
    Tue
    09:00 - 12:00
    Wed
    09:00 - 12:00
    Thu
    09:00 - 12:00
    Fri
    09:00 - 12:00
    Sat
    Closed
    Sun
    Closed

    Support languages

    English

    Account Management

    Trackable Items

    Unlimitedsites or apps

    User Seats

    Unlimited

    User Roles

    User, Admin

    Account Security

    • Single Sign-on

    Data Processing

    Data Center Locations

    • European Economic Area (EEA)

    Software Hosting

    • Public Cloud

    Data Ownership

    Dealfront Group GmbH

    Data Freshness

    1 hour

    Data Retention

    Unlimited on paid plans, 7 days on Free

    Data Sampling

    Data Import

    Data Export

    Included on Scale, otherwise uses credits

    Compliance

    • GDPR
    • CCPA

    Cookieless

    Sets first-party cookies _lfa (1 year) and _lfa_consent.

    Platform

    Alerts & Automation

    Custom Alerts

    Email Reports

    Integrations

    20 native integrations like HubSpot, Salesforce, Pipedrive, Dynamics 365, Slack, Teams & Google Analytics

    Reporting

    Trend Reporting

    Device Reporting

    Funnel Reporting

    User Flow Reporting

    Segmentation

    Cohort Reports

    Retention Reporting

    Attribution Reporting

    Ecommerce Reporting

    User Experience features

    Heatmaps

    Session Recordings

    A/B Testing

    User Feedback

    Customizability

    Custom Properties

    Custom Metrics

    Custom Reports

    Custom Events

    Annotations

    FAQ

    What can I do during the Leadfeeder trial?

    During the trial you get 14 day access to the premium plan. This allows you to use every feature, including all integrations.

    What happens when my trial ends?

    At the end of your trial your Leadfeeder will be automatically downgraded to the free version of Leadfeeder, called Leadfeeder Lite, and you won’t be charged anything. But if you have purchased a Premium subscription during your trial period you will automatically continue with Premium at the end of your free 14-day trial.

    How does Leadfeeder work?

    With Leadfeeder, you can combine visitor information from Google Analytics with IP address information from your website. The IP address data is then enriched to show you not only the companies that have visited your site, but also other information about them.

    Is your question not listed? Reach out to us and we'll look into it right away.

    1 Review

    4/5

    • Freek
      Used Leadfeeder for 1-6 months as Marketeer

      What do you like?

      Leedfeeder is a great tool to see which organizations have visited your website.

      What do you dislike?

      Due to IP addresses being shared, the organization displayed is not always correct. The tool has few other features.

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