About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

What makes VWO unique?

With its Plan, Track, Test, Analyze, and Target capabilities, it brings the entire conversion rate optimization process to one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop and mobile, to deliver a unique experience based on visitor preferences.

An overview of VWO

  • An easy Intuitive interface
  • Great landingpage customization features
  • Good WYSIWYG editor
  • Responsive support
  • Comes with a learning curve
  • Steep pricing
  • Sampled site data

Software type

We classified VWO as UX Analytics. In addition, VWO is proprietary software.

Software details

Product of Wingify

Headquartered in
New Delhi, India

Founded in 2008


+1 415-349-0105


VWO Pricing

There are no pricing plans to display for VWO at the moment.


VWO offers support via phone, email, live chat and with a knowledge base.

Support languages


Account Management

Trackable Items

Unlimitedsites or apps

User Seats


User Roles

Publish, Admin, Owner

Account Security

  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations

  • European Economic Area (EEA)
  • United Kingdom
  • United States

Software Hosting

  • Public Cloud

Data Ownership


Data Freshness


Data Retention


Unsampled Data

Data Import

Import GA data & goals with API

Data Export

As CSV or to Datawarehouse


  • GDPR
  • CCPA
  • ePrivacy


VWO uses first-party cookies

Alerts & Automation

Uptime Monitoring

Custom Alerts

Email alerts on all account activities

Email Reports

Email all test reports


50+ like Adobe Analytics, Google Analytics, Amplitude & Mixpanel


Trend Reporting

Device Reporting

Funnel Reporting

User Flow Reporting


Cohort Reports

Retention Reporting

Attribution Reporting

Ecommerce Reporting

User Experience features


Heatmap, clickmap, scroll map, click area, element list

Session Recordings

Adjustable speed, skip pauzes, mouse trails & clicks

A/B Testing

Make easy adjustments with WYSIWYG editor

User Feedback

Rating, NPS, checkbox, dropdown, textbox, radio button, multi-select


Custom Dimensions

Custom Metrics

Custom Reports

Custom Events

Unlimited & called My Events



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