About Woopra

Woopra is a Customer Journey Analytics solution that redefines how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps.

Woopra’s tracking technology tracks usage across your website, product, and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom, and Segment to unify disparate data points across tools and teams.

What makes Woopra unique?

As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support.

Unlike other traditional funnel mapping tools, Woopra’s Journeys Reports store customer data in a 3-dimensional model that factors in elements impacting the customer journey that are rarely considered.

Finally, Woopra’s Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time.

An overview of Woopra

Wrap up: what do we think?

Overall Woopra is a good option for companies who are looking to understand their customers and create a great user experience. Its implementation is easy and support is available. Pricing can be quite steep, but you can try out Woopra with their free version.

  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • Customisability
  • Limited free version

Software type

We classified Woopra as Product Analytics. In addition, Woopra is proprietary software.

Software details

Product of Appier Inc.

Headquartered in
San Francisco, United States

Founded in 2012




Woopra Pricing


Learn & Experiment

  • Up to 500k monthly actions
  • 90-day data retention
  • Core analytics
  • 30+ integrations




Analytics Powerhouse

  • Up to 1M monthly actions
  • 2-year data retention
  • Advanced analytics
  • Drill-down Reporting
  • Free trial


$349 p/m


Journey architect

  • Up to 5M monthly actions
  • People metrics & formulas
  • Automations
  • Data loader
  • Premium support


$999 p/m


Mission control

  • 50M+ monthly actions
  • Data warehouse sync
  • Custom objects
  • Dedicated support


On request

*Additional taxes may apply depending on your country.


Woopra offers support by phone, email, and an extensive knowledge base.

Support hours

Support languages


Account Management

Trackable Items

1site or app

User Seats


User Roles

User, Admin

Account Security

  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations

  • United States

Software Hosting

  • Public Cloud

Data Ownership

Appier Inc.

Data Freshness


Data Retention

3 months

Unsampled Data

Woopra never uses any kind of sampling

Data Import

Import raw visit data with actions and visitor properties via API

Data Export

Export raw daily visit data via API


  • GDPR


Woopra relies on first-party cookies.

Alerts & Automation

Uptime Monitoring

Custom Alerts

Automatically trigger emails, slack messages or update Salesforce fields

Email Reports


44 like Google Ads, Facebook, Mailchimp, Pipedrive & Marketo


Trend Reporting

Measure by feature, subscription changes by location, campaign performance by source & more

Device Reporting

Funnel Reporting

User Flow Reporting

Combine any set of actions or attributes in Sankey charts


Create dynamic segments based on any combination of criteria

Cohort Reports

Breakdown acquisition date, signup date, first purchase date & more

Retention Reporting

Uncover at-risk users and discover engaged users

Attribution Reporting

Ecommerce Reporting

User Experience features


Session Recordings

A/B Testing

User Feedback


Custom Dimensions

Custom Metrics

Available from the pro plan

Custom Reports

Custom Events

Via HTTP API or Javascript API



Is your question not listed? Reach out to us and we'll look into it right away.

0 Reviews

Write Review