Knowledge base glossary

What is Retention? A short definition.

1 minute reading time

Customer retention refers to a company’s or product’s ability to retain customers over time. A company or product with high customer retention means that customers return to purchase or continue to use it. Low customer retention means that customers stop buying or using a product or service.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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