About Simple Analytics

Simple Analytics is a simple web analytics tool. One dashboard to instantly see how many visitors are coming to your website, where they come from, and what they do once they’re there. Without cookies. Without stalking. Still lightweight.

Why is Simple Analytics one of the most privacy-friendly analytics tools?

  • Privacy protection is their business model. Simple analytics complies with all privacy policies. Including GDPR, PECR, and CCPA.
  • Your data is always encrypted. Encrypted in transit and encrypted at rest.
  • Simple Analytics never stores any personal data about your visitors. No cookie banners are needed.
  • Simple analytics is an EU-based company with EU-based servers.
  • You own your data. Simple Analytics does not sell any visitor data

An overview of Simple Analytics


Wrap up: what do we think?

Simple Analytics is a good option for companies of all sizes, who are looking for a privacy-first analytics tool. Compared to other web analytics tools the features can be a little limited, but their focus on privacy makes up for that. Other features that make Simple Analytics stand out are the fact that you don’t need a cookie banner, its simple and easy-to-use interface, and the fact that the tool is lightweight.

  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • Limited features due to cookieless
  • Not very customisable
  • No free version

Software type

We classified Simple Analytics as Marketing Analytics. In addition, Simple Analytics is proprietary software.

Software details

Product of Simple Analytics BV

Headquartered in
Bussum, the Netherlands

Founded in 2018



Simple Analytics Pricing


Everything you need to get you started

  • Up to 100K monthly datapoints
  • 1 user seat
  • 10 websites
  • Events
  • Aggregated reports


€19 p/m


Work together on growing your business

  • Everything in the starter plan
  • Up to 1M monthly datapoints
  • 10 user seats
  • 100 websites
  • Raw level export


€59 p/m


Get everything needed to grow your business

  • Everything in the business plan
  • Up to 1M monthly datapoints
  • 10+ user seats
  • 100+ websites
  • Priority email support


€99 p/m

*Additional taxes may apply depending on your country. Annual payments are possible.


Simple Analytics offers knowledgable support through phone and email.

Support hours

Support languages

English and Dutch

Account Management

Trackable Items

10sites or apps

User Seats


User Roles


Account Security

  • Two-factor Authentication

Data Processing

Data Center Locations

  • European Economic Area (EEA)

Software Hosting

  • Public Cloud

Data Ownership


Data Freshness


Data Retention


Unsampled Data

Data Import

GA importer included

Data Export

As CSV or via API


  • GDPR
  • CCPA
  • ePrivacy


Simple Analytics is cookieless by default.

Alerts & Automation

Uptime Monitoring

Custom Alerts

Email Reports

Daily, weekly, monthly


11 like Wordpress, Squarespace, Wix & Looker Studio


Trend Reporting

Curved and linear trend lines

Device Reporting

Funnel Reporting

Line up goals for simple funnel

User Flow Reporting


Filter dashboard with visitor attributes

Cohort Reports

Retention Reporting

Attribution Reporting

Ecommerce Reporting

User Experience features


Session Recordings

A/B Testing

User Feedback


Custom Dimensions

Custom Metrics

Custom Reports

Custom Events


Able to include links in annotations


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