✓ 100% independent
New Metrics

Analytics tools

Simple Analytics

In Privacy-Focused Analytics, Web Analytics

Key facts

Category
Web Analytics
Starting price
€15 p/m
Free trial
14 days
Hosting
Public Cloud
Data stored in
European Economic Area (EEA)
Cookieless
Yes
Open source
No
Compliance
GDPR, CCPA, ePrivacy
Last updated
18 May 2023

From the vendor's own pages. How we research tools

Measured by New Metrics

What Simple Analytics's default install code did on our own test page, before any consent.

Script size

5.8 KB downloaded (9.4 KB unpacked)

Requests after one page view

2, to queue.simpleanalyticscdn.com, scripts.simpleanalyticscdn.com

Cookies

None

Browser storage

None

Stores data before consent

Blocked by ad blockers

Yes, by default in uBlock Origin and Brave (EasyPrivacy blocks the script). Adblock Plus lets it through unless EasyPrivacy is switched on.

Measured on 31 October 2026 in Chrome. Your own setup can differ. How we measure

About Simple Analytics

Simple Analytics is a simple web analytics tool. One dashboard to instantly see how many visitors are coming to your website, where they come from, and what they do once they’re there. Without cookies. Without stalking. Still lightweight.

Why is Simple Analytics one of the most privacy-friendly analytics tools?

  • Privacy protection is their business model. Simple analytics complies with all privacy policies. Including GDPR, PECR, and CCPA.
  • Your data is always encrypted. Encrypted in transit and encrypted at rest.
  • Simple Analytics never stores any personal data about your visitors. No cookie banners are needed.
  • Simple analytics is an EU-based company with EU-based servers.
  • You own your data. Simple Analytics does not sell any visitor data

An overview of Simple Analytics

simple-analytics-dashboard

Wrap up: what do we think?

Simple Analytics is a good option for companies of all sizes, who are looking for a privacy-first analytics tool. Compared to other web analytics tools the features can be a little limited, but their focus on privacy makes up for that. Other features that make Simple Analytics stand out are the fact that you don’t need a cookie banner, its simple and easy-to-use interface, and the fact that the tool is lightweight.

Pros
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
Cons
  • Limited features due to cookieless
  • Not very customisable
  • No free version

Software type

We classified Simple Analytics as Privacy-Focused Analytics and Web Analytics. In addition, Simple Analytics is proprietary software.

Software details

Product of Simple Analytics BV

Headquartered in Bussum, the Netherlands

Founded in 2018

simpleanalytics.com

support@simpleanalytics.com

Simple Analytics Pricing

Starter

Everything you need to get you started

  • 1 user
  • 10 websites
  • 3 years retention
  • Email support
  • Collect events & goals

Price

€15 p/m

Business

Work together on growing your business

  • 2 users (+€20/user)
  • 20 websites
  • 5 years retention
  • Export API
  • Ad-blocker bypass

Price

€40 p/m

Enterprise

Get everything needed to grow your business

  • Custom user limit
  • Custom site limit
  • Separated data storage
  • Priority support
  • Uptime SLA

Price

On request

*Additional taxes may apply depending on your country. Annual payments are possible.

Support

Simple Analytics offers knowledgable support through phone and email.

Support hours

Mon
09:00 - 17:00
Tue
09:00 - 17:00
Wed
09:00 - 17:00
Thu
09:00 - 17:00
Fri
09:00 - 17:00
Sat
Closed
Sun
Closed

Support languages

English and Dutch

Account Management

Trackable Items

5-10+ depending on plansites or apps

User Seats

1-10+ depending on plan

User Roles

N/A

Account Security

  • Two-factor Authentication

Data Processing

Data Center Locations

  • European Economic Area (EEA)

Software Hosting

  • Public Cloud

Data Ownership

You

Data Freshness

Realtime

Data Retention

Unlimited

Data Sampling

Data Import

GA importer included

Data Export

As CSV or via API

Compliance

  • GDPR
  • CCPA
  • ePrivacy

Cookieless

Simple Analytics is cookieless by default.

Platform

Open Source

Real-time Dashboard

Self-hosting Available

API Access

Stats API (Team plan and above)

AI Features

AI chat for querying analytics data

Alerts & Automation

Custom Alerts

Email Reports

Daily, weekly, monthly

Integrations

11 like Wordpress, Squarespace, Wix & Looker Studio

Reporting

Trend Reporting

Curved and linear trend lines

Device Reporting

Funnel Reporting

Line up goals for simple funnel

User Flow Reporting

Segmentation

Filter dashboard with visitor attributes

Cohort Reports

Retention Reporting

Attribution Reporting

Ecommerce Reporting

User Experience features

Heatmaps

Session Recordings

A/B Testing

User Feedback

Customizability

Custom Properties

Custom Metrics

Custom Reports

Custom Events

Annotations

Able to include links in annotations

Terms explained

What the features and terms on this page mean, in our glossary.

FAQ

Will I be charged when my trial expires?

No. After your trial expires, your plan downgrades automatically to the basic free version. Upgrade whenever you want to the plan that fits your needs.

What will happen to my charges when my traffic grows / declines?

You only pay for what you actually need. This means that if your plan’s page view limit is exceeded, you will be charged for overages. Simple Analytics automatically calculates your price based on your average amount of page views.

Is Simple Analytics GDPR compliant?

Simple Analytics is GDPR compliant and does not need consent. They believe that you don’t need to track website visitors or collect personal data. Still, always consult with a specialized attorney to make sure you are GDPR compliant.

Is your question not listed? Ask us and we'll look into it right away.

0 Reviews

    Simple Analytics
    From €15 p/m
    Visit website ↗