About Piwik PRO

Piwik PRO is a privacy-oriented web analytics tool. Created in 2013, Piwik PRO Analytics Suite allows for tracking the web, app, product, and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese, and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). With a great platform comes great customer care. From implementation and onboarding, through product training, to analytics consulting and custom integrations – Piwik PRO provides a personal approach at every step of your journey.


Track customer behavior across websites, mobile apps, digital products, and post-login areas without compromising user privacy. Get your data with no delays or processing issues, regardless of the scope of information you want to analyze. The easy-to-create audience, acquisition, and behavior reports let your data tell its story without any extra visualization tools.

Tag Manager

Effortlessly manage tags, pixels, and JavaScript codes for websites, digital products, and secure member areas without involving your IT team. Expand your analytics capabilities with a vast library of tag templates, triggers, and conditions. So, you can remain compliant with privacy laws by defining which tags require prior consent and adjusting your tracking according to user privacy preferences.

Customer Data Platform

See all your client’s data in one place and understand them better, as both groups and individuals. Import and aggregate data from CRM, e-commerce platforms, offline, web forms, and mobile apps, to achieve a single customer view. This allows you to improve your cross-channel marketing efforts without compromising on privacy and security.

Consent Manager

Collect and process consent and data requests to respect user privacy rights around the world. Get your tools and websites up to speed with the EU’s GDPR, California’s CCPA, Brazil’s LGPD, and other laws around the world.

An overview of Piwik PRO


Wrap up: what do we think?

Overall, the Piwik PRO analytics suite is a very complete suite of tools to collect and analyze data about your website in a privacy-oriented way. There are some disadvantages like the lack of a progressive pricing plan, but its many features and ease of use easily make up for this. All and all Piwik PRO is a good option for organizations of all sizes.

  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • No progressive payment plan
  • Ecommerce reporting can be improved

Software type

We classified Piwik PRO as Marketing Analytics. In addition, Piwik PRO is proprietary software.

Software details

Product of Piwik PRO SA

Headquartered in
Wroclaw, Poland

Founded in 2013


+48 71 716 69 50


Piwik PRO Pricing

Core - 500k

Full customer journey & privacy-friendly analytics. Free forever.

  • 3 modules: Analytics, Tag manager & Consent manager
  • Up to 500K monthly actions
  • 14 month data retention
  • Safe EU cloud
  • Community support



Core - 1 Million

Full customer journey & privacy-friendly analytics.

  • 3 modules: Analytics, Tag manager & Consent manager
  • Up to 1M monthly actions
  • 14 month data retention
  • Safe EU cloud
  • Community support


€325 per month

Core - 2 Million

Full customer journey & privacy-friendly analytics.

  • 3 modules: Analytics, Tag manager & Consent manager
  • Up to 2M monthly actions
  • 14 month data retention
  • Safe EU cloud
  • Community support


€545 per month


Make it fit your use case, get premium support & customization options

  • 4 modules: Analytics, Tag manager, Consent manager & Customer data platform
  • Tiers up to 1B+ monthly actions
  • 25 month data retention or more
  • Cloud, private cloud or on-premises
  • Dedicated tech support & onboarding


On request

*Additional taxes may apply depending on your country.


Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.

Support hours

Support languages

English and Polish

Account Management

Trackable Items

10 sites or apps (free) Unlimited (Enterprise)sites or apps

User Seats


User Roles

User, Owner

Account Security

  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations

  • European Economic Area (EEA)
  • United States

Software Hosting

  • Public Cloud
  • Private Cloud
  • On-Premise

Data Ownership


Data Freshness

30 min

Data Retention

Up to 25 months

Unsampled Data

By default Piwik does not sample data

Data Import

Import cost, search keywords, user/client ID data, audience data (CDP in 2023)

Data Export

As CSV, XML, JSON, or via an API


  • GDPR
  • CCPA
  • LGPD
  • ePrivacy
  • PECR


Piwik features a cookieless tracking option

Alerts & Automation

Uptime Monitoring

Custom Alerts

Email alerts based on thresholds

Email Reports

Daily, weekly or monthly reports




Trend Reporting

Device Reporting

Funnel Reporting

Detailed funnel report up to 5 steps

User Flow Reporting

Standard, transition & reverse Sankey charts


Unlimited segments

Cohort Reports

Retention Reporting

Customer loyalty eCommerce report

Attribution Reporting

Model comparison including 6 models and unlimited custom models

Ecommerce Reporting

Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience features


Create an overlay with the site inspector Chrome extension

Session Recordings

A/B Testing

User Feedback


Custom Dimensions

200 slots for each scope and they can't be removed

Custom Metrics

Also called Calculated metrics

Custom Reports

Custom Events

Include category, action, and optionally name and value


Add to any graph or include them in scheduled reports or alerts


Is your question not listed? Reach out to us and we'll look into it right away.

1 Review

Write Review
  • Jill
    Used Piwik PRO for 7-12 months as Digital Marketing Consultant

    What do you like?

    The great dashboard mostly. It's easy to use and it offers detailed insights. It also has better privacy options compared to Google Analytics.

    What do you dislike?

    Not much. Maybe just the looks of the dashboard. It’s not that pretty looking compared to Google Analytics.