Piwik PRO

Piwik PRO is a privacy-oriented web analytics tool. Created in 2013, Piwik PRO Analytics Suite allows for tracking the web, app, product, and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese, and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). With a great platform comes great customer care. From implementation and onboarding, through product training, to analytics consulting and custom integrations – Piwik PRO provides a personal approach at every step of your journey.

Analytics

Track customer behavior across websites, mobile apps, digital products, and post-login areas without compromising user privacy. Get your data with no delays or processing issues, regardless of the scope of information you want to analyze. The easy-to-create audience, acquisition, and behavior reports let your data tell its story without any extra visualization tools.

Tag Manager

Effortlessly manage tags, pixels, and JavaScript codes for websites, digital products, and secure member areas without involving your IT team. Expand your analytics capabilities with a vast library of tag templates, triggers, and conditions. So, you can remain compliant with privacy laws by defining which tags require prior consent and adjusting your tracking according to user privacy preferences.

Customer Data Platform

See all your client’s data in one place and understand them better, as both groups and individuals. Import and aggregate data from CRM, e-commerce platforms, offline, web forms, and mobile apps, to achieve a single customer view. This allows you to improve your cross-channel marketing efforts without compromising on privacy and security.

Consent Manager

Collect and process consent and data requests to respect user privacy rights around the world. Get your tools and websites up to speed with the EU’s GDPR, California’s CCPA, Brazil’s LGPD, and other laws around the world.

An overview of Piwik PRO

https://www.youtube.com/watch?v=OZJOIwm4y1c

Wrap up: what do we think?

Overall, the Piwik PRO analytics suite is a very complete suite of tools to collect and analyze data about your website in a privacy-oriented way. There are some disadvantages like the lack of a progressive pricing plan, but its many features and ease of use easily make up for this. All and all Piwik PRO is a good option for organizations of all sizes.