On-Premise
Matomo hosting option which allows you to host Matamo on your servers.
- Unlimited monthly hits
- Setup requires technical knowledge
- Choose where your data is stored
- Community support
- No data limits
Price
Free
Matomo Analytics
Key facts
- Category
- UX Analytics
- Starting price
- Free plan
- Free trial
- 21 days
- Hosting
- Public Cloud, On-Premise
- Data stored in
- European Economic Area (EEA)
- Cookieless
- Yes
- Open source
- Yes
- Compliance
- GDPR, CCPA, ePrivacy
- Last updated
- 6 April 2023
From the vendor's own pages. How we research tools
Measured by New Metrics
What Matomo Analytics's default install code did on our own test page, before any consent.
Script size
19.5 KB downloaded (66.3 KB unpacked)
Requests after one page view
2, to your own Matomo server (here a copy of the official matomo.js 5.4.0)
Cookies
_pk_id.1.7c80(first-party, 393 days)_pk_ses.1.7c80(first-party, 30 minutes)
Browser storage
None
Stores data before consent
Yes, on the first page view. Do you need consent? Rules per country
Blocked by ad blockers
Yes, by default in uBlock Origin and Brave (EasyPrivacy blocks the script). Adblock Plus lets it through unless EasyPrivacy is switched on.
Measured on 31 October 2026 in Chrome. Your own setup can differ. How we measure
About Matomo Analytics
Matomo is a leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries. Matomo values privacy protection, 100% data ownership, and no data sampling. It has two different hosting options; cloud and on-premise. Cloud takes the hassle out of installation, and On-Premise is free, open-source, and self-hosted on your server. Giving you maximum flexibility.
This premium web analytics and conversion optimization tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, session recordings, goals, form analytics, e-commerce, and funnels. It provides real-time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure the interaction of the user with your website; and A/B testing which helps you optimize your website campaigns by experimenting and running A/B tests.
What makes Matomo unique?
A unique component of Matomo’s features is Visitor Profiles. Here you evaluate every action an individual user has taken on your website which is compiled into a full historical profile. This lets you see what the lifetime journey of an active user looks like, or perhaps you want to see what a profile looks like for a user who comes back time and time again without ever purchasing; there is no better way to gain insights into these journeys and this is why the Visitor Profiles feature is so widely used by Matomo users.Matomo easily integrates with 100+ technologies including Content Management Systems, eCommerce Stores, Frameworks, and more. This includes integration with WordPress, Magento, Joomla, Drupal, WooCommerce, and Microsoft Sharepoint.
An overview of Matomo Analytics
Wrap up: what do we think?
Overall, if you value privacy Matomo Analytics is a great option. It gives you complete ownership of your data, is open-source and has flexible data visualizations. Installation of the On-premise version of Matomo can be tricky but it’s well worth the effort.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
Cons
- Integrations
- Branding method
Software type
We classified Matomo Analytics as UX Analytics and Web Analytics. In addition, Matomo Analytics is open source software.
Software details
Product of InnoCraft
Headquartered in Wellington, New Zealand
Founded in 2007
Matomo Analytics Pricing
Cloud
Matomo hosting option which hosts Matomo on their servers in Europe.
- Tiers up to 10M monthly hits
- Easy to set up
- Email support
- Custom funnels
- User flow reports
Price
From €19 p/m
*Additional taxes may apply depending on your country. Annual payments are possible.
Support
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Support options
Support hours
Mon
09:00 - 17:00
Tue
09:00 - 17:00
Wed
09:00 - 17:00
Thu
09:00 - 17:00
Fri
09:00 - 17:00
Sat
Closed
Sun
Closed
Support languages
English
Account Management
Trackable Items
30sites or apps
User Seats
Unlimited
User Roles
View, Write, Admin, Super User
Account Security
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- On-Premise
Data Ownership
You
Data Freshness
15 minutes or more
Data Retention
Unlimited and customizable
Data Sampling
Matomo doesn’t use data sampling
Data Import
Import Google Analytics data, search keywords & server logs
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Compliance
- GDPR
- CCPA
- ePrivacy
Cookieless
Matomo offers cookieless tracking.
Platform
Open Source
GPL-licensed
Real-time Dashboard
Self-hosting Available
On-Premise available
API Access
Full REST API
AI Features
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Email Reports
Detailed daily, weekly and monthly reports
Integrations
100+ including WordPress, Magento, Prestashop & Looker Studio
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Basic funnel reporting
User Flow Reporting
With flexible Sankey chart
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Ecommerce Reporting
User Experience features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Custom Reports
Flexible report design
Custom Events
Annotations
On any graph or via API
Terms explained
What the features and terms on this page mean, in our glossary.
FAQ
How much does Matomo cost?
Matomo is free of charge and the software license ensures your freedom to use and modify the software. It offers Cloud and On-Premise hosting services to ensure you remain in complete control.
Is Matomo better than Google Analytics?
Whether Google Analytics or Matomo is the better option, comes down to your specific needs as a business. If you think that services like heat mapping are helpful for your success, Matomo is a worthwhile option. A small site with a small profit margin might be better off using Google Analytics.
Is your question not listed? Ask us and we'll look into it right away.
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