Marketing analytics tools
Marketing analytics tools go deeper into customer behavior than other general web analytics tools. These tools pull in customer data from various mediums like the web, mobile, email, and your product.
Marketing analytics is the process companies use to capture and analyze customer data to make better decisions. Marketing analytics tools give you insights into where your users came from and how they are interacting with your website or app. These insights power businesses’ sales, marketing, and product development efforts and studies show that companies that use marketing analytics are more profitable.