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Adobe Analytics

In Web Analytics

Key facts

Category
Web Analytics
Starting price
On request
Hosting
Public Cloud
Data stored in
European Economic Area (EEA), United States
Cookieless
No
Open source
No
Compliance
GDPR, CCPA, HIPAA, PECR
Last updated
6 April 2023

From the vendor's own pages. How we research tools · Adobe Analytics alternatives

About Adobe Analytics

In Adobe Analytics, businesses of all sizes can measure and understand the impact of customer interactions using a range of tools. These include web analytics, marketing analytics, attribution, predictive analytics, and multichannel data collection. In Adobe Analytics, users can monitor and analyze streams of data, then turn them into actionable insights in real-time.

What makes Adobe Analytics unique?

Analytics that give you actionable insights. Not just canned reports. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences.

An overview of Adobe Analytics

Wrap up: what do we think?

Adobe Analytics is a great option for large organizations who are looking to understand and improve their customer and their experience of the website. It comes packed with nearly all the features available in web analytics nowadays. The downside is that the pricing is very untransparent and steep. Also, it is not easy to implement like other tools. Nevertheless, it is a tool worth checking out for large organizations.

Pros
  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
Cons
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated

Software type

We classified Adobe Analytics as Web Analytics. In addition, Adobe Analytics is proprietary software.

Software details

Product of Adobe Inc.

Headquartered in Orem, United States

Founded in 1996

business.adobe.com

Adobe Analytics Pricing

Select

Adobe Analytics Select helps organizations centralize their data to make smarter decisions. Features like drag-and-drop segment creation empower teams to discover valuable customers and optimize interactions for growth.

    Price

    On request

    Prime

    Adobe Analytics Prime helps you better understand your customers, get new information, and work with it instantly. With real-time, cross-channel visibility, marketers can deliver personalized experiences that inspire action.

      Price

      On request

      Ultimate

      Adobe Analytics Ultimate allows you to unite information from multiple channels to develop unified customer profiles and better work with customer data. Use artificial intelligence and machine learning to discover hidden opportunities in your data.

        Price

        On request

        *Additional taxes may apply depending on your country.

        Support

        The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.

        Support options

        +1-800-497-0335

        Knowledge Base

        Support languages

        English, Spanish

        Account Management

        Trackable Items

        Unlimitedsites or apps

        User Seats

        Unlimited

        User Roles

        User, Admin

        Account Security

        • Single Sign-on
        • Two-factor Authentication

        Data Processing

        Data Center Locations

        • European Economic Area (EEA)
        • United States

        Software Hosting

        • Public Cloud

        Data Ownership

        Adobe Inc.

        Data Freshness

        2 hours

        Data Retention

        25 months by default

        Data Sampling

        Some Audience Manager reports display results sampled data

        Data Import

        Though data sources, API or data connectors

        Data Export

        Through data feeds, a data warehouse or FTP and SFTP

        Compliance

        • GDPR
        • CCPA
        • HIPAA
        • PECR

        Cookieless

        Adobe uses tracking cookies

        Platform

        Open Source

        Real-time Dashboard

        Self-hosting Available

        API Access

        Full REST API

        AI Features

        Adobe Sensei AI

        Alerts & Automation

        Custom Alerts

        Via e-mail or SMS

        Email Reports

        Flexible scheduled reporting

        Integrations

        50+ like Salesforce, Qualtrics and Marketo

        Reporting

        Trend Reporting

        Device Reporting

        Device types, OS, OS versions & mobile carriers

        Funnel Reporting

        Bar chart funnel report

        User Flow Reporting

        Fallout & Flow (Sankey chart) reports

        Segmentation

        Advanced segments with Segment builder & Segment manager

        Cohort Reports

        Churn, rolling & latency tables

        Retention Reporting

        Retention cohort report

        Attribution Reporting

        Apply to metrics, breakdowns or compare models

        Ecommerce Reporting

        Very flexible ecommerce reporting

        User Experience features

        Heatmaps

        Called activity map

        Session Recordings

        A/B Testing

        User Feedback

        Customizability

        Custom Properties

        Custom Metrics

        Unlimited calculated metrics

        Custom Reports

        Reports in Analysis workspace are customisable

        Custom Events

        Up to 1.000 success events

        Annotations

        Available in Workspace

        Terms explained

        What the features and terms on this page mean, in our glossary.

        FAQ

        Is Adobe Analytics better than Google Analytics?

        That depends on what you are looking for. Google Analytics is great for multi-channel attribution and Adobe Analytics is better for user reporting.

        Is Adobe Analytics free?

        No Adobe Analytics is not free and comes with a hefty price tag. Th price is not disclosed but is available on request.

        What is similar to Adobe Analytics?

        Adobe Analytics is a great solution for enterprises. So, viable alternatives for enterprise businesses are Google Analytics 360 or Woopra.

        Is Adobe Analytics easy to learn?

        Adobe Analytics has a steep learning curve due to its many functionalities and complexity. It is definitely worth to master since it offers great analytics capabilities.

        Which companies use Adobe Analytics?

        The most common users of Adobe Analytics are enterprises of 1.000+ employees. Examples are ALDI, Under Armour and Walmart

        Is your question not listed? Ask us and we'll look into it right away.

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