About Adobe Analytics

In Adobe Analytics, businesses of all sizes can measure and understand the impact of customer interactions using a range of tools. These include web analytics, marketing analytics, attribution, predictive analytics, and multichannel data collection. In Adobe Analytics, users can monitor and analyze streams of data, then turn them into actionable insights in real-time.

What makes Adobe Analytics unique?

Analytics that give you actionable insights. Not just canned reports. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences.

An overview of Adobe Analytics

Wrap up: what do we think?

Adobe Analytics is a great option for large organizations who are looking to understand and improve their customer and their experience of the website. It comes packed with nearly all the features available in web analytics nowadays. The downside is that the pricing is very untransparent and steep. Also, it is not easy to implement like other tools. Nevertheless, it is a tool worth checking out for large organizations.

  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated

Software type

We classified Adobe Analytics as Marketing Analytics. In addition, Adobe Analytics is proprietary software.

Software details

Product of Adobe Inc.

Headquartered in
Orem, United States

Founded in 1996


Adobe Analytics Pricing


Adobe Analytics Select helps organizations centralize their data to make smarter decisions. Features like drag-and-drop segment creation empower teams to discover valuable customers and optimize interactions for growth.


    On request


    Adobe Analytics Prime helps you better understand your customers, get new information, and work with it instantly. With real-time, cross-channel visibility, marketers can deliver personalized experiences that inspire action.


      On request


      Adobe Analytics Ultimate allows you to unite information from multiple channels to develop unified customer profiles and better work with customer data. Use artificial intelligence and machine learning to discover hidden opportunities in your data.


        On request

        *Additional taxes may apply depending on your country.


        The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.

        Support languages

        English, Spanish

        Account Management

        Trackable Items

        Unlimitedsites or apps

        User Seats


        User Roles

        User, Admin

        Account Security

        • Single Sign-on
        • Two-factor Authentication

        Data Processing

        Data Center Locations

        • European Economic Area (EEA)
        • United States

        Software Hosting

        • Public Cloud

        Data Ownership

        Adobe Inc.

        Data Freshness

        2 hours

        Data Retention

        25 months by default

        Unsampled Data

        Some Audience Manager reports display results sampled data

        Data Import

        Though data sources, API or data connectors

        Data Export

        Through data feeds, a data warehouse or FTP and SFTP


        • GDPR
        • CCPA
        • HIPAA
        • PECR


        Adobe uses tracking cookies

        Alerts & Automation

        Uptime Monitoring

        Custom Alerts

        Via e-mail or SMS

        Email Reports

        Flexible scheduled reporting


        50+ like Salesforce, Qualtrics and Marketo


        Trend Reporting

        Device Reporting

        Device types, OS, OS versions & mobile carriers

        Funnel Reporting

        Bar chart funnel report

        User Flow Reporting

        Fallout & Flow (Sankey chart) reports


        Advanced segments with Segment builder & Segment manager

        Cohort Reports

        Churn, rolling & latency tables

        Retention Reporting

        Retention cohort report

        Attribution Reporting

        Apply to metrics, breakdowns or compare models

        Ecommerce Reporting

        Very flexible ecommerce reporting

        User Experience features


        Called activity map

        Session Recordings

        A/B Testing

        User Feedback


        Custom Dimensions

        Custom Metrics

        Unlimited calculated metrics

        Custom Reports

        Reports in Analysis workspace are customisable

        Custom Events

        Up to 1.000 success events


        Available in Workspace


        Is your question not listed? Reach out to us and we'll look into it right away.

        1 Review

        Write Review
        • Elena
          Used Adobe Analytics for 1-2 years as Communications manager

          What do you like?

          That it allows me to provide our clients with very detailed information and reports. It makes it very easy to share reports with them.

          What do you dislike?

          There is not much to dislike. Only, because has so many options I sometimes don’t know what to use.