Select
Adobe Analytics Select helps organizations centralize their data to make smarter decisions. Features like drag-and-drop segment creation empower teams to discover valuable customers and optimize interactions for growth.
Price
On request
In Adobe Analytics, businesses of all sizes can measure and understand the impact of customer interactions using a range of tools. These include web analytics, marketing analytics, attribution, predictive analytics, and multichannel data collection. In Adobe Analytics, users can monitor and analyze streams of data, then turn them into actionable insights in real-time.
Analytics that give you actionable insights. Not just canned reports. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences.
Adobe Analytics is a great option for large organizations who are looking to understand and improve their customer and their experience of the website. It comes packed with nearly all the features available in web analytics nowadays. The downside is that the pricing is very untransparent and steep. Also, it is not easy to implement like other tools. Nevertheless, it is a tool worth checking out for large organizations.
We classified Adobe Analytics as Marketing Analytics. In addition, Adobe Analytics is proprietary software.
Product of Adobe Inc.
Founded in 1996
Select
Adobe Analytics Select helps organizations centralize their data to make smarter decisions. Features like drag-and-drop segment creation empower teams to discover valuable customers and optimize interactions for growth.
Price
On request
Prime
Adobe Analytics Prime helps you better understand your customers, get new information, and work with it instantly. With real-time, cross-channel visibility, marketers can deliver personalized experiences that inspire action.
Price
On request
Ultimate
Adobe Analytics Ultimate allows you to unite information from multiple channels to develop unified customer profiles and better work with customer data. Use artificial intelligence and machine learning to discover hidden opportunities in your data.
Price
On request
*Additional taxes may apply depending on your country.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
English, Spanish
That depends on what you are looking for. Google Analytics is great for multi-channel attribution and Adobe Analytics is better for user reporting.
No Adobe Analytics is not free and comes with a hefty price tag. Th price is not disclosed but is available on request.
Adobe Analytics is a great solution for enterprises. So, viable alternatives for enterprise businesses are Google Analytics 360 or Woopra.
Adobe Analytics has a steep learning curve due to its many functionalities and complexity. It is definitely worth to master since it offers great analytics capabilities.
The most common users of Adobe Analytics are enterprises of 1.000+ employees. Examples are ALDI, Under Armour and Walmart
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1 Review
What do you like?
That it allows me to provide our clients with very detailed information and reports. It makes it very easy to share reports with them.
What do you dislike?
There is not much to dislike. Only, because has so many options I sometimes don’t know what to use.