Plausible Analytics

Plausible Analytics is a simple, open-source, lightweight, and privacy-friendly web analytics tool. GDPR, CCPA, and PECR-compliant with no cookies. Powered by European-owned cloud infrastructure, made and hosted in the EU. The website and business insights provided by Plausible are trusted by thousands of paying subscribers. Plausible Analytics is built for privacy-conscious site owners. You get valuable and actionable stats to help you improve your efforts while your visitors keep having an enjoyable experience.

What makes Plausible analytics unique?

Plausible is simple analytics. It cuts through the noise and is easy to understand. On one page, you’ll get all the essential insights about your site traffic. There are no layers of menus, and there is no need to create custom reports, custom dashboards, or PowerPoint documents. You can even import data from other analytics sources.

Plausible is lightweight analytics. Your page weight will be cut down, your site will load faster and you will reduce your carbon footprint for a more sustainable web. For example, a site with 10,000 monthly visitors can save 4.5 kg of CO2 emissions per year by choosing Plausible.

Plausible is privacy-friendly analytics. The site measurement is completely anonymous. Cookies are not used and no personal data is collected. And no cross-site or cross-device tracking either. Your site data is not used for any other purposes. All visitor data is exclusively processed on servers owned and operated by European companies and it never leaves the EU.

An overview of Plausible

Wrap up: what do we think?

Plausible is a good option for companies of all sizes, due to their granular traffic-based pricing tiers. Compared to other web analytics tools the features can be a little limited, but their focus on privacy makes up for that. Other features that make the tool stand out are the fact that you don’t need a cookie banner and that the tool is open-source.