About Plausible Analytics

Plausible Analytics is a simple, open-source, lightweight, and privacy-friendly web analytics tool. GDPR, CCPA, and PECR-compliant with no cookies. Powered by European-owned cloud infrastructure, made and hosted in the EU. The website and business insights provided by Plausible are trusted by thousands of paying subscribers. Plausible Analytics is built for privacy-conscious site owners. You get valuable and actionable stats to help you improve your efforts while your visitors keep having an enjoyable experience.

What makes Plausible analytics unique?

Plausible is simple analytics. It cuts through the noise and is easy to understand. On one page, you’ll get all the essential insights about your site traffic. There are no layers of menus, and there is no need to create custom reports, custom dashboards, or PowerPoint documents. You can even import data from other analytics sources.

Plausible is lightweight analytics. Your page weight will be cut down, your site will load faster and you will reduce your carbon footprint for a more sustainable web. For example, a site with 10,000 monthly visitors can save 4.5 kg of CO2 emissions per year by choosing Plausible.

Plausible is privacy-friendly analytics. The site measurement is completely anonymous. Cookies are not used and no personal data is collected. And no cross-site or cross-device tracking either. Your site data is not used for any other purposes. All visitor data is exclusively processed on servers owned and operated by European companies and it never leaves the EU.

An overview of Plausible

plausible-dashboard

Wrap up: what do we think?

Plausible is a good option for companies of all sizes, due to their granular traffic-based pricing tiers. Compared to other web analytics tools the features can be a little limited, but their focus on privacy makes up for that. Other features that make the tool stand out are the fact that you don’t need a cookie banner and that the tool is open-source.

Pros
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
Cons
  • Limited features
  • No audience reporting features

Software type

We classified Plausible Analytics as Marketing Analytics. In addition, Plausible Analytics is proprietary software.

Software details

Product of Plausible Analytics

Headquartered in
Tartu, Estonia

Founded in 2018

plausible.io

hello@plausible.io

Plausible Analytics Pricing

10k page views

The lowest pricing tier of Plausible. Ideal for individuals.

  • Up to 10k monthly page views
  • 50 websites
  • Unlimited user seats
  • Unlimited data retention
  • Custom events

Price

$9 p/m

Enterprise

Custom pricing of Plausible for websites with 10M+ monthly tracked users. Ideal for large enterprises.

  • 10M+ monthly page views
  • 50 websites
  • Unlimited user seats
  • Unlimited data retention
  • Custom events

Price

On request

200k page views

A lower traffic-based pricing tier of Plausible. Ideal for small companies.

  • Up to 200k monthly page views
  • 50 websites
  • Unlimited user seats
  • Unlimited data retention
  • Custom events

Price

$29 p/m

100k page views

A lower pricing tier of Plausible. Ideal for startups.

  • Up to 100k monthly page views
  • 50 websites
  • Unlimited user seats
  • Unlimited data retention
  • Custom events

Price

$19 p/m

500k page views

An average pricing tier of Plausible. Ideal for medium-sized companies.

  • Up to 200k monthly page views
  • 50 websites
  • Unlimited user seats
  • Unlimited data retention

Price

$49 p/m

1M page views

An average pricing tier of Plausible. Ideal for medium-sized companies.

  • Up to 1M monthly page views
  • 50 websites
  • Unlimited user seats
  • Unlimited data retention

Price

$69 p/m

2M page views

An average pricing tier of Plausible. Ideal for medium-sized to large companies.

  • Up to 2M monthly page views
  • 50 websites
  • Unlimited user seats
  • Unlimited data retention

Price

$89 p/m

5M page views

An higher pricing tier of Plausible. Ideal for large companies.

  • Up to 5M monthly page views
  • 50 websites
  • Unlimited user seats
  • Unlimited data retention

Price

$129 p/m

10M page views

An higher pricing tier of Plausible. Ideal for large to enterprise-sized companies.

  • Up to 10M monthly page views
  • 50 websites
  • Unlimited user seats
  • Unlimited data retention

Price

$169 p/m

*Additional taxes may apply depending on your country.

Support

Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.

Support hours

Support languages

English

Account Management

Trackable Items

50sites or apps

User Seats

Unlimited

User Roles

Viewer, Admin

Account Security

Data Processing

Data Center Locations

  • European Economic Area (EEA)

Software Hosting

  • Public Cloud
  • On-Premise

Data Ownership

You

Data Freshness

Realtime

Data Retention

Unlimited

Unsampled Data

Limited data sampling in reports with over 20M pageviews

Data Import

e.g. import GA data

Data Export

Export your data to CSV

Compliance

  • GDPR
  • CCPA
  • PECR

Cookieless

Plausible is cookieless by default.

Alerts & Automation

Uptime Monitoring

Custom Alerts

Traffic spike notifications through Slack or email

Email Reports

Weekly or monthly email reporting

Integrations

50+ like Search Console, GTM, Looker Studio

Reporting

Trend Reporting

Device Reporting

Device type, browser & OS

Funnel Reporting

User Flow Reporting

Basic reporting by looking at Entry & Exit pages

Segmentation

Use filters to segment your audience

Cohort Reports

Retention Reporting

Attribution Reporting

Ecommerce Reporting

Ecommerce revenue tracking

User Experience features

Heatmaps

Session Recordings

A/B Testing

User Feedback

Customizability

Custom Dimensions

On pageview and custom event level

Custom Metrics

Custom Reports

Custom Events

By means of adding CSS classes

Annotations

FAQ

Is your question not listed? Reach out to us and we'll look into it right away.

1 Review

5/5
Write Review
  • Lesley R.
    Used Plausible Analytics for 1-6 months as Lifestyle blogger

    What do you like?

    I recently started using Plausible for my website, and I am really impressed with the tool. It has a simple interface that is easy to use and doesn't slow down my site. The reports are clear, and they provide valuable insights into my website's traffic.

    What do you dislike?

    One downside is that it doesn’t offer as many features as some other analytics tools. For example, it doesn’t have any built-in conversion optimization features. But apart from that I love the tool.