• GA4 is free to use
  • Many functionalities
  • The reports are customisable
  • Large community
  • Extensive documentation
  • GA4 is easily scalable
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Steep learning curve
  • Implementation can be hard
  • Inaccurate data sampling
  • UI is not easy to use
  • Limited features
  • No audience reporting features

Pricing information

Starting Price
GA4 360$50k+ per year
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
Free trial period
Free plan
30 days

Account Management

Trackable Items
User Seats

Data Processing

Data Center Locations
Software Hosting
Data Ownership
Google Analytics 4
Data Freshness
Data Retention
Unsampled Data
Explorations might use sampled data
Limited data sampling in reports with over 20M pageviews
Data Import
Import cost, offline or user/client ID data
e.g. import GA data
Data Export
With sheets, BigQuery or API
Export your data to CSV
Google Analytics relies on first-party cookies.
Plausible is cookieless by default.

Alerts & Automation

Uptime Monitoring
Custom Alerts
Custom insights, in interface or via email
Traffic spike notifications through Slack or email
Email Reports
Recurring shared reporting
Weekly or monthly email reporting


Trend Reporting
Device Reporting
Device type, browser, OS and more
Device type, browser & OS
Funnel Reporting
Customisable funnel exploration
User Flow Reporting
Flexible Sankey chart exploration
Basic reporting by looking at Entry & Exit pages
Segment creation and overlap exploration
Use filters to segment your audience
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
Ecommerce Reporting
Extensive e-commerce reports
Ecommerce revenue tracking

User Experience Features

GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
A/B Testing
User Feedback


Custom Dimensions
25 user-scoped & 50 event-scoped dimensions
On pageview and custom event level
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
By means of adding CSS classes
GA4 doesn't have annotation options


Support description
Support is available via chat and the support center.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support Options

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