Heap

Heap is the only digital insights platform that completely understands your customers’ digital journeys, so you can improve conversion, retention, and customer delight.

• Improve customer experience: Pinpoint where users are struggling and make improvements to the customer experience, ensuring an intuitive, user experience.
• Speed time-to-market and optimize the impact of product and business teams: Rather than relying on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, bring new features & experiences to market.
• Build increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be tied to business outcomes.
• Understand the full user journey: With session replay, a complete data foundation, and automated data science, Heap can surface the insights teams need to win.

Over 8,000 businesses use Heap to drive business impact by delivering better experiences and products. Customers include companies in B2B SaaS, eCommerce, and Financial Services such as Twilio, Logitech, Snapfish, Eventbrite, Esurance, Northwestern Mutual, and e*Trade.

What makes Heap unique?

• Data Foundation: Unlike manual tracking, Heap Autocapture provides granularity into every digital interaction along the customer journey without additional engineering or administrative burdens. To manage this streaming data, the data engine delivers instant access to quality data at any scale.
• Session Replay: Heap’s One-Click Session Replay brings context to your analytics so your teams can find friction, fully understand user behavior, and identify solutions to your challenges.
• Proactive Insights: Data science applied to complete, retroactive engagement data from Heap Autocapture enables users to uncover blind spots in their business while exploring and analyzing all their data in real-time.
• Automated Action: Users can quickly answer questions and act on their insights in their chosen tools or data warehouse via streamlined workflows and fully automated data pipelines.

An overview of Heap

Wrap up: what do we think?

For organizations or individuals looking for a complete web analytics tool, Heap is a good option. Even though it can have quite a learning curve, its features easily make up for it. The dashboard is user-friendly and especially a feature like auto capture stands out, which makes it very easy to track all your important events.