About Heap

Heap is the only digital insights platform that completely understands your customers’ digital journeys, so you can improve conversion, retention, and customer delight.

  • Improve customer experience: Pinpoint where users are struggling and make improvements to the customer experience, ensuring an intuitive, user experience.
  • Speed time-to-market and optimize the impact of product and business teams: Rather than relying on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, bring new features & experiences to market.
  • Build increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be tied to business outcomes.
  • Understand the full user journey: With session replay, a complete data foundation, and automated data science, Heap can surface the insights teams need to win.
Over 8,000 businesses use Heap to drive business impact by delivering better experiences and products. Customers include companies in B2B SaaS, eCommerce, and Financial Services such as Twilio, Logitech, Snapfish, Eventbrite, Esurance, Northwestern Mutual, and e*Trade.

What makes Heap unique?

  • Data Foundation: Unlike manual tracking, Heap Autocapture provides granularity into every digital interaction along the customer journey without additional engineering or administrative burdens. To manage this streaming data, the data engine delivers instant access to quality data at any scale.
  • Session Replay: Heap’s One-Click Session Replay brings context to your analytics so your teams can find friction, fully understand user behavior, and identify solutions to your challenges.
  • Proactive Insights: Data science applied to complete, retroactive engagement data from Heap Autocapture enables users to uncover blind spots in their business while exploring and analyzing all their data in real-time.
  • Automated Action: Users can quickly answer questions and act on their insights in their chosen tools or data warehouse via streamlined workflows and fully automated data pipelines.

An overview of Heap

Wrap up: what do we think?

For organizations or individuals looking for a complete web analytics tool, Heap is a good option. Even though it can have quite a learning curve, its features easily make up for it. The dashboard is user-friendly and especially a feature like auto capture stands out, which makes it very easy to track all your important events.

  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved

Software type

We classified Heap as Product Analytics. In addition, Heap is proprietary software.

Software details

Product of Heap Inc.

Headquartered in
San Francisco, United States

Founded in 2013




Heap Pricing


Find product-market fit

  • Up to 10k monthly sessions
  • 1 website/ product
  • Unlimited user seats
  • 1 year data retention
  • Automatic data foundation




Scale your start-up

  • Everything in the free plan
  • CSV export
  • Additional enrichment sources
  • Account-based analysis (B2B, SaaS)


On request


Empower larger teams

  • Everything in the growth plan
  • 2 websites/ products
  • All data enrichment sources
  • Personalized digital experience capabilities
  • SSO + MFA


On request


Agile collaboration at scale

  • Everything in the pro plan
  • Unlimited websites / products
  • Data foundation: ETL, advanced governace
  • 24/7 support email
  • Dedicated success manager


On request

*Additional taxes may apply depending on your country.


Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

Support hours

Support languages


Account Management

Trackable Items

1site or app

User Seats


User Roles

Read-Only, Consumer, Analist, Architect, Admin, Custom Role

Account Security

  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations

  • European Economic Area (EEA)
  • United States

Software Hosting

  • Public Cloud

Data Ownership


Data Freshness


Data Retention

12 months

Unsampled Data

Data Import

Data Export

Via CSV or API


  • GDPR
  • CCPA


Heap relies on first-party cookies

Alerts & Automation

Uptime Monitoring

Custom Alerts

Via Slack or email

Email Reports

Schedule regular emails for important charts


50+ like Shopify, Redshift, Snowflake & Salesforce


Trend Reporting

Device Reporting

Funnel Reporting

With quantitative measurement of user friction & step suggestions

User Flow Reporting

Sankey chart with path comparison


Quickly identify patterns in user behavior

Cohort Reports

Retention Reporting

Attribution Reporting

Track UTM parameters or initial referrer sources

Ecommerce Reporting

Easy setup with eCommerce Activation Kit

User Experience features


Session Recordings

Automatically filters relevant replays

A/B Testing

User Feedback

Track NPS score events in surveys


Custom Dimensions

Custom Metrics

Custom Reports

Custom Events



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