• Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved

Pricing information

Starting Price
GrowthOn req.
EnterpriseOn req.
GrowthOn req.
ProOn req.
PremierOn req.
Free trial period
Free plan
Free plan

Account Management

Trackable Items
User Seats

Data Processing

Data Center Locations
Software Hosting
Data Ownership
Data Freshness
Data Retention
Unsampled Data
Data Import
Via SDK, API, GCS, AWS & more
Data Export
To GCS, BigQuery, Redshift & more
Via CSV or API
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Alerts & Automation

Uptime Monitoring
Custom Alerts
Via Slack or email
Email Reports
Subscribe to dashboard for daily reports
Schedule regular emails for important charts


Trend Reporting
Device Reporting
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Standard & reverse Sankey charts
Sankey chart with path comparison
Quickly identify patterns in user behavior
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Track UTM parameters or initial referrer sources
Ecommerce Reporting
Elaborate Ecommerce reporting
Easy setup with eCommerce Activation Kit

User Experience Features

Session Recordings
Automatically filters relevant replays
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Track NPS score events in surveys


Custom Dimensions
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Create a custom event from existing events


Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Support Options

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