Mixpanel

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With their powerful, self-serve product analytics solution, teams can analyze how and why people engage, convert, and keep—in real-time, across devices—to improve their user experience. Mixpanel serves over 7,000 paying companies from different industries around the world, including Expedia, Uber, Yelp, BuzzFeed, and Lemonade.

What makes Mixpanel unique?

Mixpanel makes powerful analysis accessible to anyone. Interactive reports let you query your data with only a few clicks, then see visualizations in seconds. This makes it easy to answer question after question about how your product is used, who sticks around, and much more.

Whether you care about product adoption, retention, or other custom metrics, Mixpanel dashboards summarize how the things you ship move the numbers that matter.

Understanding the hidden patterns beneath a trend is key to taking your product in the right direction. Mixpanel specializes in ad-hoc analysis that gets to the root of your problems and opportunities. And it’s fast and simple for anyone.

An overview of Mixpanel

Wrap up: what do we think?

Mixpanel is a product analytics tool designed for organizations of all sizes. Because it comes packed with features for product teams, it can be hard to discover them all. It comes with a steep learning curve, but the functionalities are easily worth it. The fact that it reports in real-time, has an easy-to-use interface and has great customer support, makes it a good product analytics option.