About Mixpanel

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With their powerful, self-serve product analytics solution, teams can analyze how and why people engage, convert, and keep—in real-time, across devices—to improve their user experience. Mixpanel serves over 7,000 paying companies from different industries around the world, including Expedia, Uber, Yelp, BuzzFeed, and Lemonade.

What makes Mixpanel unique?

Mixpanel makes powerful analysis accessible to anyone. Interactive reports let you query your data with only a few clicks, then see visualizations in seconds. This makes it easy to answer question after question about how your product is used, who sticks around, and much more.

Whether you care about product adoption, retention, or other custom metrics, Mixpanel dashboards summarize how the things you ship move the numbers that matter.

Understanding the hidden patterns beneath a trend is key to taking your product in the right direction. Mixpanel specializes in ad-hoc analysis that gets to the root of your problems and opportunities. And it’s fast and simple for anyone.

An overview of Mixpanel

Wrap up: what do we think?

Mixpanel is a product analytics tool designed for organizations of all sizes. Because it comes packed with features for product teams, it can be hard to discover them all. It comes with a steep learning curve, but the functionalities are easily worth it. The fact that it reports in real-time, has an easy-to-use interface and has great customer support, makes it a good product analytics option.

  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve

Software type

We classified Mixpanel as Product Analytics. In addition, Mixpanel is proprietary software.

Software details

Product of Mixpanel Inc.

Headquartered in
San Francisco, United States

Founded in 2009



Mixpanel Pricing


Essential to find product-market fit

  • Up to 100k monthly users
  • Unlimited data retention & seats
  • Core reports (incl flows)
  • US or EU data residency
  • Monitoring & alerts




More answers for more people

  • Tiers up to 100k monthly users
  • Everything in the free plan
  • Impact report with causal inference
  • Unlimited saved reports & cohorts
  • Legendary email support


From $25 p/m


Empower teams in large organizations

  • Everything in the growth plan
  • Advanced access controls
  • Experiments & signals reports
  • SSO & automated provisioning
  • Dedicated success manager


On request

*Additional taxes may apply depending on your country.


Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.

Support hours

Support languages


Account Management

Trackable Items

1site or app

User Seats


User Roles

Consumer, Analist, Admin, Owner

Account Security

  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations

  • European Economic Area (EEA)
  • United States

Software Hosting

  • Public Cloud

Data Ownership

Mixpanel Inc.

Data Freshness


Data Retention


Unsampled Data

Data Import

Via one-off script or Ingestion API

Data Export

Via raw data export API


  • GDPR
  • CCPA


Mixpanel relies on first-party cookies

Alerts & Automation

Uptime Monitoring

Custom Alerts

Hourly, daily, or weekly base on event threshold

Email Reports

Same as custom alerts


50+ like Google Ads, Meta Ads, Databox, Optimizely & VWO


Trend Reporting

Device Reporting

Funnel Reporting

Funnel trend, time to convert & frequency visualisations

User Flow Reporting

Sankey chart with selected, immediate & drop off events


Automatically find interesting segments & receive per email

Cohort Reports

User cohorts of users to filter reports

Retention Reporting

Retention curves, trends & user cohort buckets

Attribution Reporting

Simple UTM tracking with "first touch" attribution

Ecommerce Reporting

Option to track purchases but no special reporting

User Experience features


Session Recordings

A/B Testing

User Feedback


Custom Dimensions

Custom Metrics

Max 255 properties per event

Custom Reports

Unlimited custom dahboards & reports

Custom Events

Combine events into a custom event


Directly on the linechart in Insights


Is your question not listed? Reach out to us and we'll look into it right away.

1 Review

Write Review
  • Quinn
    Used Mixpanel for 1-2 years as Product manager

    What do you like?

    Mixpanel contains a lot of features in a clean dashboard. It is easy to understand and implement.

    What do you dislike?

    It lacks some integrations with other tools that we use. Apart from that not much.