Free
Essential to find product-market fit
- Up to 100k monthly users
- Unlimited data retention & seats
- Core reports (incl flows)
- US or EU data residency
- Monitoring & alerts
Price
Free
About Mixpanel
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With their powerful, self-serve product analytics solution, teams can analyze how and why people engage, convert, and keep—in real-time, across devices—to improve their user experience. Mixpanel serves over 7,000 paying companies from different industries around the world, including Expedia, Uber, Yelp, BuzzFeed, and Lemonade.
What makes Mixpanel unique?
Mixpanel makes powerful analysis accessible to anyone. Interactive reports let you query your data with only a few clicks, then see visualizations in seconds. This makes it easy to answer question after question about how your product is used, who sticks around, and much more.
Whether you care about product adoption, retention, or other custom metrics, Mixpanel dashboards summarize how the things you ship move the numbers that matter.
Understanding the hidden patterns beneath a trend is key to taking your product in the right direction. Mixpanel specializes in ad-hoc analysis that gets to the root of your problems and opportunities. And it’s fast and simple for anyone.
An overview of Mixpanel
Wrap up: what do we think?
Mixpanel is a product analytics tool designed for organizations of all sizes. Because it comes packed with features for product teams, it can be hard to discover them all. It comes with a steep learning curve, but the functionalities are easily worth it. The fact that it reports in real-time, has an easy-to-use interface and has great customer support, makes it a good product analytics option.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
Software type
We classified Mixpanel as Product Analytics. In addition, Mixpanel is proprietary software.
Software details
Product of Mixpanel Inc.
Headquartered in
San Francisco, United States
Founded in 2009
Mixpanel Pricing
*Additional taxes may apply depending on your country.
Support
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Support options
Support hours
Support languages
English
Account Management
Trackable Items
1site or app
User Seats
Unlimited
User Roles
Consumer, Analist, Admin, Owner
Account Security
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
Software Hosting
Data Ownership
Mixpanel Inc.
Data Freshness
Reatime
Data Retention
Unlimited
Unsampled Data
Data Import
Via one-off script or Ingestion API
Data Export
Via raw data export API
Compliance
Cookieless
Mixpanel relies on first-party cookies
Alerts & Automation
Uptime Monitoring
Custom Alerts
Hourly, daily, or weekly base on event threshold
Email Reports
Same as custom alerts
Integrations
50+ like Google Ads, Meta Ads, Databox, Optimizely & VWO
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Segmentation
Automatically find interesting segments & receive per email
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Option to track purchases but no special reporting
User Experience features
Heatmaps
Session Recordings
A/B Testing
User Feedback
Customizability
Custom Dimensions
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Combine events into a custom event
Annotations
Directly on the linechart in Insights
FAQ
Is your question not listed? Reach out to us and we'll look into it right away.
1 Review
What do you like?
Mixpanel contains a lot of features in a clean dashboard. It is easy to understand and implement.
What do you dislike?
It lacks some integrations with other tools that we use. Apart from that not much.