• Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve

Pricing information

Starting Price
Growth$25+ p/m
EnterpriseOn req.
Free trial period
Free plan
Free plan

Account Management

Trackable Items
User Seats

Data Processing

Data Center Locations
Software Hosting
Data Ownership
Data Freshness
Data Retention
Unsampled Data
Data Import
Via one-off script or Ingestion API
Import historical data by CSV
Data Export
Via raw data export API
Export feedback & reports by CSV or pull data to BI tool
Mixpanel relies on first-party cookies
Pendo uses first-party cookies

Alerts & Automation

Uptime Monitoring
Custom Alerts
Hourly, daily, or weekly base on event threshold
Guide, Page & Feature alerts
Email Reports
Same as custom alerts
Recieve reports in weekly emails


Trend Reporting
Device Reporting
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Automatically find interesting segments & receive per email
Cohort Reports
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
See Cohort analysis
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Option to track purchases but no special reporting

User Experience Features

Session Recordings
A/B Testing
User Feedback


Custom Dimensions
Custom Metrics
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Change the widgets of a report
Custom Events
Combine events into a custom event
Directly on the linechart in Insights


Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options

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