About Hotjar

One of the world’s most popular heatmap features. See how people are really using your site, and uncover insights to make the right changes. Use Hotjar heatmaps to see the most popular elements on a page: move maps track where users move their mouse as they navigate the page, click maps show you an aggregate of where visitors click, and scroll maps show you how far users are scrolling. 7.5 million Hotjar heatmaps have been created for some of the world’s largest sites.

Setup can be done by anyone in minutes, there are out-of-the-box integrations with the most popular platforms, and it’s completely GDPR-ready.

  • It’s intuitive to use: With visual insights, an intuitive UI, the most powerful filters, and the tools you need to make collaboration smooth and effective.
  • It combines qualitative & quantitative: You can see for yourself the connections between data points and unbiased, in-the-wild user behavior.
  • It’s tried and tested: Hotjar is an industry leader, trusted by some of the world’s biggest and best companies to analyze over 900,000 websites.
Hotjar is made for digital analysts, UX designers, web developers, and product marketers. Features include heat mapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.

An overview of Hotjar

Wrap up: what do we think?

Hotjar is a great option for organizations who are looking to understand and improve their customer’s experience on their site. Users can try out Hotjar for free with a limited version of the tool. The pricing for larger organisations can be quite steep and unfortunately, Hotjar is not designed for mobile. Nevertheless, it comes packed with great features like session recordings, exit surveys, and a poll function.

  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports

Software type

We classified Hotjar as UX Analytics. In addition, Hotjar is proprietary software.

Software details

Product of Contentsquare

Headquartered in
Malta, United States

Founded in 2013


+1 (855) 464-6788

Hotjar Pricing


Get started with Observe essentials

  • Up to 1.050 monthly sessions
  • Automatic data capture
  • Unlimited heatmaps




Observe for small teams, more traffic and tools

  • Everything in the basic plan
  • Up to 3K monthly sessions
  • Filter and segment data
  • Events API: Track custom user actions


€39 p/m


The best Observe plan for growing companies

  • Everything in the plus plan
  • Starting from 500 daily sessions
  • Custom-built integrations
  • Identify API
  • Frustration and confusion signals


€99 p/m


Observe for experts, loads of traffic plus all the features

  • Unlimited daily sessions
  • Dedicated success manager
  • SAML single sign-on
  • Full access to evey feature
  • Unlimited sites


On request

*Additional taxes may apply depending on your country. Annual payments are possible.


Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.

Support hours

Support languages


Account Management

Trackable Items

Unlimitedsites or apps

User Seats


User Roles

Read Only, Read & Write, Admin, Owner

Account Security

  • Two-factor Authentication

Data Processing

Data Center Locations

  • European Economic Area (EEA)
  • United States

Software Hosting

  • Public Cloud

Data Ownership


Data Freshness

30 minutes

Data Retention

12 months

Unsampled Data

Data Import

Send user data to Hotjar to enhance analysis

Data Export

Export recording meta data


  • GDPR
  • CCPA


Hotjar relies on first-party cookies.

Alerts & Automation

Uptime Monitoring

Custom Alerts

in the interface, via e-mail or Slack

Email Reports

e.g. daily survey responses reports


50+ like Zapier, Optimizely & Google Optimize


Trend Reporting

Device Reporting

See on which device the user was

Funnel Reporting

Discover why users drop off

User Flow Reporting


Create custom filters for recordings

Cohort Reports

Retention Reporting

Attribution Reporting

Ecommerce Reporting

User Experience features



Session Recordings

Record all interaction with your site

A/B Testing

No A/B testing tool only integrations

User Feedback

Place NPS ratings or a survey pop-up on every page


Custom Dimensions

Custom Metrics

Custom Reports

Custom Events

Track and filter sessions & heatmaps


Hotjar does not have annotations


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3 Reviews

Write Review
  • Sven
    Used Hotjar for 2-5 years as Growth Marketer

    What do you like?

    Hotjar is a very clever and handy tool if you want to work on the UX and CRO of your website. I like the heatmap and feature recording a lot to optimize (landing) pages. The data will show you where users click (thus, look) and how far they scroll the page. This is usefull to determin what they think is interesting and helps you to arrange and order different sections on your website and determin what people are looking for. Further I used it to optimize forms and show polls to users, two very helpful features.

    What do you dislike?

    We always use Hotjar as an add-on to other analytics tools and for us it is not extensive enough as a stand alone tool for all marketing operations. We also tend to remove it from our site in times when we don’t use it, because it can have a negative effect on your page loading speed.

    I never was very confident that the poll feature works well. The conversion rate of polls was usually disappointing and we got feedback from users that the poll was showing in a way we did not configure. However, we could never really check this or confidently recreate the issue. Therefore I’d like to see a ‘preview’ mode that allows me to check how the poll looks like, or shows at all, from the perspective of different audiences.

  • Rishi
    Used Hotjar for 5+ years as Digital Marketing Consultant

    What do you like?

    The heatmaps and recording is a blessing for every marketer in my opinion. I am using it for quite a few years now and I install it always right away. The implementation is easy and can be done in a minute. Everything works fine, the user interface makes sense. There is a button : "start recording" for example, and hotjar automatically records all incoming users. There are some filters as well on which kind of users you want to record. It gives for me, the 100% confirmation on what users do on a website or page and make it easier to map out a customer journey or even analyze what changes of the website/page do with the behavior of users. The heatmaps are great to see where users scroll, stop scrolling, where most of the "eyeballs" go to the page, etc.

    What do you dislike?

    After all those years, I would expect new big features but so far I have only seen minor onces. Since a few years there is also microsoft clarity and I do hear more often that this is quite a good alternative as well with great insights.

    Also, the list of recordings is big…..You could easily record 1000 visitors a day. Then the question becomes, who is going to watch all those 1000 recordings? So therefore it is just randomly picked.

    Hotjar does not give suggestions / optimization tips or even summaries. It would be awesome if hotjar was able to analyze all those recordings and create an automatic report of the user’s behavior. Therefore, the work in hotjar and analyzing asks quite a lot of time to do. This is also the reason I only use hotjar once a month and not actively.

  • Freek
    Used Hotjar for 2-5 years as Marketeer

    What do you like?

    It's a very specialized tool. I like the fact that it's free and comes with a good amount of heatmaps and session recordings for SMB businesses. Also, implementation is easy.

    What do you dislike?

    The script can be quite heavy for site speed and it can be quite hard to exclude yourself and coworkers from the recordings.