Basic
Get started with Observe essentials
- Up to 1.050 monthly sessions
- Automatic data capture
- Unlimited heatmaps
Price
Free
About Hotjar
One of the world’s most popular heatmap features. See how people are really using your site, and uncover insights to make the right changes. Use Hotjar heatmaps to see the most popular elements on a page: move maps track where users move their mouse as they navigate the page, click maps show you an aggregate of where visitors click, and scroll maps show you how far users are scrolling. 7.5 million Hotjar heatmaps have been created for some of the world’s largest sites.
Setup can be done by anyone in minutes, there are out-of-the-box integrations with the most popular platforms, and it’s completely GDPR-ready.
- It’s intuitive to use: With visual insights, an intuitive UI, the most powerful filters, and the tools you need to make collaboration smooth and effective.
- It combines qualitative & quantitative: You can see for yourself the connections between data points and unbiased, in-the-wild user behavior.
- It’s tried and tested: Hotjar is an industry leader, trusted by some of the world’s biggest and best companies to analyze over 900,000 websites.
An overview of Hotjar
Wrap up: what do we think?
Hotjar is a great option for organizations who are looking to understand and improve their customer’s experience on their site. Users can try out Hotjar for free with a limited version of the tool. The pricing for larger organisations can be quite steep and unfortunately, Hotjar is not designed for mobile. Nevertheless, it comes packed with great features like session recordings, exit surveys, and a poll function.
Pros
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
Cons
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
Software type
We classified Hotjar as UX Analytics. In addition, Hotjar is proprietary software.
Software details
Product of Contentsquare
Headquartered in
Malta, United States
Founded in 2013
Hotjar Pricing
*Additional taxes may apply depending on your country. Annual payments are possible.
Support
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support options
Support hours
Support languages
English
Account Management
Trackable Items
Unlimitedsites or apps
User Seats
1
User Roles
Read Only, Read & Write, Admin, Owner
Account Security
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
Software Hosting
Data Ownership
Contentsquare
Data Freshness
30 minutes
Data Retention
12 months
Unsampled Data
Data Import
Send user data to Hotjar to enhance analysis
Data Export
Export recording meta data
Compliance
Cookieless
Hotjar relies on first-party cookies.
Alerts & Automation
Uptime Monitoring
Custom Alerts
in the interface, via e-mail or Slack
Email Reports
e.g. daily survey responses reports
Integrations
50+ like Zapier, Optimizely & Google Optimize
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Funnel Reporting
Discover why users drop off
User Flow Reporting
Segmentation
Create custom filters for recordings
Cohort Reports
Retention Reporting
Attribution Reporting
Ecommerce Reporting
User Experience features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Dimensions
Custom Metrics
Custom Reports
Custom Events
Track and filter sessions & heatmaps
Annotations
Hotjar does not have annotations
FAQ
Is your question not listed? Reach out to us and we'll look into it right away.
3 Reviews
What do you like?
Hotjar is a very clever and handy tool if you want to work on the UX and CRO of your website. I like the heatmap and feature recording a lot to optimize (landing) pages. The data will show you where users click (thus, look) and how far they scroll the page. This is usefull to determin what they think is interesting and helps you to arrange and order different sections on your website and determin what people are looking for. Further I used it to optimize forms and show polls to users, two very helpful features.
What do you dislike?
We always use Hotjar as an add-on to other analytics tools and for us it is not extensive enough as a stand alone tool for all marketing operations. We also tend to remove it from our site in times when we don’t use it, because it can have a negative effect on your page loading speed.
I never was very confident that the poll feature works well. The conversion rate of polls was usually disappointing and we got feedback from users that the poll was showing in a way we did not configure. However, we could never really check this or confidently recreate the issue. Therefore I’d like to see a ‘preview’ mode that allows me to check how the poll looks like, or shows at all, from the perspective of different audiences.
What do you like?
The heatmaps and recording is a blessing for every marketer in my opinion. I am using it for quite a few years now and I install it always right away. The implementation is easy and can be done in a minute. Everything works fine, the user interface makes sense. There is a button : "start recording" for example, and hotjar automatically records all incoming users. There are some filters as well on which kind of users you want to record. It gives for me, the 100% confirmation on what users do on a website or page and make it easier to map out a customer journey or even analyze what changes of the website/page do with the behavior of users. The heatmaps are great to see where users scroll, stop scrolling, where most of the "eyeballs" go to the page, etc.
What do you dislike?
After all those years, I would expect new big features but so far I have only seen minor onces. Since a few years there is also microsoft clarity and I do hear more often that this is quite a good alternative as well with great insights.
Also, the list of recordings is big…..You could easily record 1000 visitors a day. Then the question becomes, who is going to watch all those 1000 recordings? So therefore it is just randomly picked.
Hotjar does not give suggestions / optimization tips or even summaries. It would be awesome if hotjar was able to analyze all those recordings and create an automatic report of the user’s behavior. Therefore, the work in hotjar and analyzing asks quite a lot of time to do. This is also the reason I only use hotjar once a month and not actively.
What do you like?
It's a very specialized tool. I like the fact that it's free and comes with a good amount of heatmaps and session recordings for SMB businesses. Also, implementation is easy.
What do you dislike?
The script can be quite heavy for site speed and it can be quite hard to exclude yourself and coworkers from the recordings.