Contentsquare (Hotjar)

Key facts

Category: UX Analytics
Starting price: Free plan
Hosting: Public Cloud
Data stored in: European Economic Area (EEA), United States
Cookieless: No
Open source: No
Compliance: GDPR, CCPA
Last updated: 6 April 2023

From the vendor's own pages. How we research tools · Contentsquare (Hotjar) alternatives

About Contentsquare (Hotjar)

Hotjar is now part of Contentsquare. Contentsquare bought Hotjar in 2021 and merged it into Contentsquare Group on 1 July 2025, and new customers sign up for Contentsquare. This was the Hotjar profile: the plans and features below are still Hotjar's while we check them against Contentsquare's current offer.

One of the world’s most popular heatmap features. See how people are really using your site, and uncover insights to make the right changes. Use Hotjar heatmaps to see the most popular elements on a page: move maps track where users move their mouse as they navigate the page, click maps show you an aggregate of where visitors click, and scroll maps show you how far users are scrolling. 7.5 million Hotjar heatmaps have been created for some of the world’s largest sites.

Setup can be done by anyone in minutes, there are out-of-the-box integrations with the most popular platforms, and it’s completely GDPR-ready.

It’s intuitive to use: With visual insights, an intuitive UI, the most powerful filters, and the tools you need to make collaboration smooth and effective.
It combines qualitative & quantitative: You can see for yourself the connections between data points and unbiased, in-the-wild user behavior.
It’s tried and tested: Hotjar is an industry leader, trusted by some of the world’s biggest and best companies to analyze over 900,000 websites.

Hotjar is made for digital analysts, UX designers, web developers, and product marketers. Features include heat mapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.

An overview of Hotjar

Wrap up: what do we think?

Hotjar is a great option for organizations who are looking to understand and improve their customer’s experience on their site. Users can try out Hotjar for free with a limited version of the tool. The pricing for larger organisations can be quite steep and unfortunately, Hotjar is not designed for mobile. Nevertheless, it comes packed with great features like session recordings, exit surveys, and a poll function.

Pros

Comes with great heatmaps
Includes session recordings
Good polling function
Hotjar features exit surveys

Cons

Hotjar is not available for mobile
Steep pricing for large organisations
Hard to exclude URLs from reports

Software type

We classified Contentsquare (Hotjar) as UX Analytics. In addition, Contentsquare (Hotjar) is proprietary software.

Software details

Product of Contentsquare

contentsquare.com

Contentsquare (Hotjar) Pricing

Basic

Get started with Observe essentials

Up to 200k monthly sessions
Unlimited heatmaps
1 project

Price

Free

Plus

Observe for small teams, more traffic and tools

From 7k monthly sessions
13 month data access
Automated insights

Price

From $49 p/m

Business

The best Observe plan for growing companies

From 1M+ monthly sessions
3 projects
Revenue impact analysis

Price

On request

Scale

Observe for experts, loads of traffic plus all the features

Custom monthly sessions
Unlimited projects
Real-time monitoring and alerts

Price

On request

*Additional taxes may apply depending on your country. Annual payments are possible.

Support

Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.

Support options

support@hotjar.com

Knowledge Base

Support hours

Mon

09:00 - 17:00

Tue

09:00 - 17:00

Wed

09:00 - 17:00

Thu

09:00 - 17:00

Fri

09:00 - 17:00

Sat

Closed

Sun

Closed

Support languages

English

Account Management

Trackable Items

Unlimitedsites or apps

User Seats

User Roles

Read Only, Read & Write, Admin, Owner

Account Security

Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United States

Software Hosting

Public Cloud

Data Ownership

Contentsquare

Data Freshness

30 minutes

Data Retention

12 months

Data Sampling

Data Import

Send user data to Hotjar to enhance analysis

Data Export

Export recording meta data

Compliance

GDPR
CCPA

Cookieless

Hotjar relies on first-party cookies.

Platform

Open Source

Real-time Dashboard

Self-hosting Available

API Access

Events API & Integrations API

AI Features

AI-powered insights and frustration detection

Alerts & Automation

Custom Alerts

in the interface, via e-mail or Slack

Email Reports

e.g. daily survey responses reports

Integrations

50+ like Zapier, Optimizely & Google Optimize

Reporting

Trend Reporting

Device Reporting

See on which device the user was

Funnel Reporting

Discover why users drop off

User Flow Reporting

Segmentation

Create custom filters for recordings

Cohort Reports

Retention Reporting

Attribution Reporting

Ecommerce Reporting

User Experience features

Heatmaps

Unlimited

Session Recordings

Record all interaction with your site

A/B Testing

No A/B testing tool only integrations

User Feedback

Place NPS ratings or a survey pop-up on every page

Customizability

Custom Properties

Custom Metrics

Custom Reports

Custom Events

Track and filter sessions & heatmaps

Annotations

Hotjar does not have annotations

Terms explained

What the features and terms on this page mean, in our glossary.

FAQ

What is the difference between Hotjar and Google Analytics?

Hotjar offers more qualitative insights and Google Analytics more quantitative insights. Hotjar focuses on user experience analytics with features such as heatmaps, visitor recordings, and feedback services. On the other hand, Google Analytics can give more insights into the background of traffic such as origin, value, retention, and attribution of different channels.

What happens if I hit the sessions limit?

When your site exceeds the daily sessions limit, Hotjar will track a portion of your site’s daily traffic – known as sampling – to build your reports. The Scale plans offer unlimited sessions.

Is Hotjar GDPR compliant?

Hotjar has undertaken the required business and technology steps to operate in a manner compliant with GDPR. Still, always consult with a specialized attorney to make sure you are GDPR compliant.

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1 Review

4/5

Sven
Used Contentsquare (Hotjar) for 2-5 years as Growth Marketer
4 years ago
What do you like?
Hotjar is a very clever and handy tool if you want to work on the UX and CRO of your website. I like the heatmap and feature recording a lot to optimize (landing) pages. The data will show you where users click (thus, look) and how far they scroll the page. This is usefull to determin what they think is interesting and helps you to arrange and order different sections on your website and determin what people are looking for. Further I used it to optimize forms and show polls to users, two very helpful features.
What do you dislike?
We always use Hotjar as an add-on to other analytics tools and for us it is not extensive enough as a stand alone tool for all marketing operations. We also tend to remove it from our site in times when we don’t use it, because it can have a negative effect on your page loading speed.

I never was very confident that the poll feature works well. The conversion rate of polls was usually disappointing and we got feedback from users that the poll was showing in a way we did not configure. However, we could never really check this or confidently recreate the issue. Therefore I’d like to see a ‘preview’ mode that allows me to check how the poll looks like, or shows at all, from the perspective of different audiences.

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Contentsquare (Hotjar)

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