About Smartlook

Smartlook is an analytics solution for websites, apps, and various app frameworks, that answers the “whys” behind your users’ actions. You can easily understand how your customers interact with their website and app by:

  • Watching recordings of every user, and seeing exactly what they see.
  • Using automatically tracked events generated within the website/app, like tapping a button.
  • Building conversion funnels and finding out where most of your users are leaving your website.
  • Creating heatmaps of visitors’ clicks, and scrolls, to highlight popular elements.

Smartlook brings brands’ app data together on one central dashboard, which enables sharing and collaboration among colleagues without the guesswork. Product managers, marketers, UX designers, and developers will be able to analyze and act on data to make clear, data-driven decisions in order to continuously improve their websites and apps by reducing churn rates, increasing conversions, finding bugs, and improving the user experience.

What makes Smartlook unique?

Smartlook has session recordings for browsers, Android apps, iOS apps, and can even record sessions on mobile gaming platforms. Session recording is the building block on which they have expanded to provide, events, heatmaps, funnels, retention tables, and breakdowns. Also, their API enables powerful collaboration by allowing you to export valuable data from Smartlook into other tools.

An overview of Smartlook

Wrap up: what do we think?

As a User experience analytics tool Smartlook is a great option for organizations of all sizes. With their free plan, you can start collecting user experience data for your website or app quickly. Their free plan is limited but paid versions include great features like behavior flow reports.

  • Heatmaps
  • Advanced filtering capabilities
  • Behaviour flow reports
  • Session recordings
  • Limited reporting features
  • Limited data retention
  • Limited free version

Software type

We classified Smartlook as UX Analytics. In addition, Smartlook is proprietary software.

Software details

Product of Smartlook

Headquartered in
Brno, Czech Republic

Founded in 2016


(337) 457-2088


Smartlook Pricing


For personal use

  • Up to 1,500 monthly sessions
  • 1 month data retention
  • 2 custom events
  • 1 custom funnel
  • 3 heatmaps




Start-up your growth!

  • Up to 5,000 monthly sessions
  • 1 month data retention
  • 4 custom events
  • 1 custom funnel
  • 10 heatmaps


€31 p/m


More data, deeper analysis

  • Up to 15,000 monthly sessions
  • 3 month data retention
  • 12 custom events
  • 4 custom funnel
  • 30 heatmaps


€93 p/m


Tailor-made solution

  • Custom monthly sessions
  • Custom data retention
  • Custom amount of heatmaps
  • Single sign-on
  • Premium integrations


On request

*Additional taxes may apply depending on your country.


Smartlook offers extensive documentation and is accessible by email. They have offices in the EU and USA.

Support hours

Support languages


Account Management

Trackable Items

Unlimitedsites or apps

User Seats


User Roles

Guest, Accountant, Member, Owner

Account Security

  • Two-factor Authentication

Data Processing

Data Center Locations

  • European Economic Area (EEA)
  • United Kingdom
  • United States

Software Hosting

  • Public Cloud

Data Ownership


Data Freshness


Data Retention

1 month (Free plan), 3 months (Business plan) and upgradable to 12 months

Unsampled Data

Data Import

Data Export


  • GDPR
  • ePrivacy


Smartlook relies on first-party and third-party cookies.

Alerts & Automation

Uptime Monitoring

Custom Alerts

Email Reports


50+ like Optimizely, Google analytics, Google Optimize, Mixpanel & Segment


Trend Reporting

Device Reporting

Device type & browser widgets

Funnel Reporting

Event-based & retroactive funnels plus anomalies

User Flow Reporting


Cohort Reports

Retention Reporting

Simple new vs. returing widget

Attribution Reporting

Ecommerce Reporting

User Experience features


Click, movement & scroll heatmaps

Session Recordings

Tech, location, event & recording-related filters

A/B Testing

User Feedback


Custom Dimensions

Custom Metrics

Custom Reports

Custom Events

Click, page view, text input, click on element



Is your question not listed? Reach out to us and we'll look into it right away.

0 Reviews

Write Review