Leadinfo

Leadinfo is B2B visitor identification software from the Netherlands, part of team.blue. It matches website visits to company names mainly through the visitor’s IP address, adds company data such as industry, size and location, and sends the leads to your CRM, Slack or Teams. Leadinfo identifies companies, not individuals, and states it relies on legitimate interest under GDPR.

Plans (Starter, Scale, Pro) are priced on the number of companies identified per month. Higher plans add automatic CRM sync, screen recordings (7 or 14 days of retention), personas, mobile phone numbers and a dedicated customer success manager.

What makes Leadinfo unique?

Leadinfo identifies the names of companies visiting your website and allows you to:

• Turn anonymous traffic into real company names
• Reveal the pages and sources of the companies visiting your website
• Connect to 70+ native integrations, including 67 CRMs
• Run without cookies in the optional cookieless mode (screen recording is not available in that mode)

An overview of Leadinfo

Wrap up: what do we think?

After a personal experience with Leadinfo we find the tool very useful to identify the company behind the website visit. It shows you detailed information about the organization so you can import them as a lead into your CRM. The tool has a very focused purpose which makes it good at analyzing leads but not much else. If you are looking to spot your leads, this is the tool for you. If you want more, this might not be it.