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Analytics tools

Snowplow Analytics

In Web Analytics

About Snowplow Analytics

Snowplow is a customer data infrastructure platform for collecting behavioural event data. It offers 20+ first-party trackers and webhooks, in-stream enrichments, and delivers data to your own warehouse or lake. Snowplow does not include its own reporting interface.

Snowplow runs as a fully managed Platform or in your own AWS, GCP or Azure account (Private Managed Cloud). Since 2024 new pipeline versions use the Snowplow Limited Use License, which allows non-production and non-commercial use only. Production use needs a commercial license.

A 14-day free trial is available. Production pricing is by quote.

Pros
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
Cons
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool

Software type

We classified Snowplow Analytics as Web Analytics. In addition, Snowplow Analytics is proprietary software.

Software details

Product of Snowplow Analytics, Ltd

Headquartered in London, United Kingdom

Founded in 2012

snowplow.io

info@snowplow.io

Snowplow Analytics Pricing

Test & Experiment Tracking

Self-managed environment to explore and test event tracking before production.

  • Non-production use
  • Snowplow Limited Use License

Price

Free

Self-Hosted Pipeline

Run a single production pipeline yourself, for previous open source users.

  • 20+ trackers and webhooks
  • In-stream enrichments
  • 24/7 support

Price

On request

Snowplow Platform

Fully managed pipelines with console, priced on quote.

  • Managed auto-scaling
  • Data quality monitoring
  • SSO and user permissions
  • Event forwarding
  • Pipeline observability and SLAs

Price

On request

*Additional taxes may apply depending on your country.

Support

Support languages

English

Account Management

Trackable Items

sites or apps

User Seats

Unlimited

User Roles

Account Security

  • Single Sign-on

Data Processing

Data Center Locations

  • United Kingdom

Software Hosting

  • Public Cloud
  • Private Cloud

Data Ownership

You

Data Freshness

Realtime

Data Retention

Unlimited

Data Sampling

Data Import

Data Export

Compliance

  • GDPR
  • CCPA
  • HIPAA

Cookieless

Platform

Alerts & Automation

Custom Alerts

Email Reports

Integrations

50+ like Google Analytics, Optimizely, Mailchimp, Marketo & Zendesk

Reporting

Trend Reporting

Device Reporting

Funnel Reporting

User Flow Reporting

Segmentation

Cohort Reports

Based on first visit, first action, channel or custom events

Retention Reporting

CLTV Analysis

Attribution Reporting

Ecommerce Reporting

User Experience features

Heatmaps

Session Recordings

A/B Testing

User Feedback

Customizability

Custom Properties

Custom Metrics

Custom Reports

Custom Events

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