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As marketeers in the digital age, data accuracy and integrity is paramount. With every campaign we run, every decision we make, and every strategy we implement, data sits at the…
A while back Google added the landing pages report back into GA4. If you have already used it, you might have noticed something weird.. There is a (not set) dimension…
Report on CPC & ROAS in GA4? Yes, you can. Are you looking to analyse metrics like ROAS in GA4? Want to gain deeper insights into the efficientcy from your…
Do you have a login on your site? Would you like to analyze individual users in-depth in GA4? Well, you can. You can pass your own User IDs to Google…
Google Analytics is not showing you all your data. And they are not the only ones. Google and other online advertising providers are known for using their Machine Learning capabilities…
Ever since March 2022 people have started wondering, what are we going to do next? You know, the date on which Google announced it was going to deprecate Universal Analytics….
Do you have problems analyzing Meta Ads traffic in Analytics? In this article, I will look into what causes data discrepancies, and how to minimize them.
Do you ever open Google Ads and Analytics and wonder why the data is not the same? In this article, I will look into what causes data discrepancies, and how to minimize them.
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Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics platform. GA4 is designed to provide businesses with a deeper understanding of their customers and their behavior across multiple devices and platforms. It uses machine learning algorithms to process and analyze data in real-time, providing insights that can help businesses improve their marketing and engagement efforts. GA4 also includes a range of new features and capabilities, such as automatic event tracking and enhanced user-level reporting.
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