Fixing (organic) and (not set) Google Ads Campaign Names in GA4
Are you facing issues with inaccurate campaign names in your GA4 reports for Google Ads traffic? You are not the only one. Since August of 2024 Google has an issue…
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Are you facing issues with inaccurate campaign names in your GA4 reports for Google Ads traffic? You are not the only one. Since August of 2024 Google has an issue…
Meta has released a development for advertisers: a beta launch of native integration between Meta Ads and Google Analytics 4 (GA4). This could be a very welcome update for improving…
Google Analytics 4 (GA4) has introduced significant changes to how data is organized and analyzed. One of the key areas affected is the way audiences, segments, and comparisons are defined…
In today’s digital era, websites are evolving rapidly. One such evolution is the Single Page Application (SPA), offering users a smoother browsing experience. As SPAs become more popular, the importance…
As marketeers in the digital age, data accuracy and integrity is paramount. With every campaign we run, every decision we make, and every strategy we implement, data sits at the…
A while back Google added the landing pages report back into GA4. If you have already used it, you might have noticed something weird.. There is a (not set) dimension…
Report on CPC & ROAS in GA4? Yes, you can. Are you looking to analyse metrics like ROAS in GA4? Want to gain deeper insights into the efficientcy from your…
Do you have a login on your site? Would you like to analyze individual users in-depth in GA4? Well, you can. You can pass your own User IDs to Google…
Do you have problems analyzing Meta Ads traffic in Analytics? In this article, I will look into what causes data discrepancies, and how to minimize them.
Do you ever open Google Ads and Analytics and wonder why the data is not the same? In this article, I will look into what causes data discrepancies, and how to minimize them.
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Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics platform. GA4 is designed to provide businesses with a deeper understanding of their customers and their behavior across multiple devices and platforms. It uses machine learning algorithms to process and analyze data in real-time, providing insights that can help businesses improve their marketing and engagement efforts. GA4 also includes a range of new features and capabilities, such as automatic event tracking and enhanced user-level reporting.
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