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What is Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics platform. GA4 is designed to provide businesses with a deeper understanding of their customers and their behavior across multiple devices and platforms. It uses machine learning algorithms to process and analyze data in real-time, providing insights that can help businesses improve their marketing and engagement efforts. GA4 also includes a range of new features and capabilities, such as automatic event tracking and enhanced user-level reporting.

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