What causes (not set) Landing pages in GA4?
A while back Google added the landing pages report back into GA4. If you have already used it, you might have noticed something weird.. There is a (not set) dimension…
Knowledge base article
As marketeers in the digital age, data accuracy and integrity is paramount. With every campaign we run, every decision we make, and every strategy we implement, data sits at the core. So, when inconsistencies like duplicate transactions creep into our analytics, it not only affects the accuracy of our data but also hampers our decision-making capabilities.
In this article, we dive deep into the importance of deduplicating your GA4 and Google Ads transactions, understanding the root causes, and presenting an actionable solution using Google Tag Manager (GTM).
Duplicate conversions are a bane for any marketeer. Here’s why:
While there are several protective measures in place, certain scenarios can lead to duplicate transactions:
Enter Google Tag Manager, with its vast array of tools and templates that allow us to refine our data collection processes. As mentioned in our earlier post, one such tool is Simo Ahava’s Transaction ID logger , which can be a game-changer.
Here’s how it works: The logger captures and logs the transaction ID in a cookie and/or localStorage with the key __tid_gtm. With a regex table, this transaction ID is then compared to the value of the cookie. If they match, the tag is prevented from triggering, thereby blocking the duplicate transaction.
Let’s dive into the steps to set this up:
However, remember the golden rule: always test your setup before full-scale implementation.
In a world driven by data, ensuring its authenticity and accuracy is our prime responsibility. By addressing and eliminating issues like duplicate conversions, we lay the foundation for more insightful, effective, and successful marketing strategies.
Deduplicating GA4 or Google Ads transactions, while seemingly technical, is an essential step, and with tools like GTM at our disposal, it’s one that’s easily achievable. Dedicate time to refine, test, and implement – the rewards, in the form of impeccable data, are worth it!
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