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As marketeers in the digital age, data accuracy and integrity is paramount. With every campaign we run, every decision we make, and every strategy we implement, data sits at the…
Do you want to track what people are doing on your website, but you’re not a programmer? In this article, I will explain what GTM is and how you can use it.
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Web tracking implementation is the process of setting up and configuring a web tracking system, such as Google Analytics, on a website or web application. This typically involves adding a small piece of code, known as a tracking code or snippet, to each page on the site. The tracking code collects data about the user’s actions and behaviors on the site, such as page views and clicks, and sends this data to the web tracking system for analysis. Web tracking implementation can help businesses understand their website’s performance and make data-driven decisions about their marketing and engagement efforts.
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