Knowledge base glossary

What is the Pinterest Conversion API? A short definition.

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Pinterest Conversions API is a server-to-server connection that enables advertisers to send conversion data directly to Pinterest from their website or app. This method offers advantages over relying solely on the Pinterest Tag:

  • Improved Tracking Reliability: The API bypasses potential limitations of browser cookies, ensuring conversions are accurately attributed to your Pinterest Ads campaigns.
  • Privacy-Focused: It allows you to send hashed customer data, respecting user privacy while still enabling conversion measurement.
  • Complementary Approach: While the Pinterest Tag remains valuable, the Conversions API offers an alternative method for more robust tracking.

Overall, the Pinterest Conversions API provides a reliable and privacy-conscious way for advertisers to track conversions from their Pinterest Ads campaigns.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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