Identity stitching is a technique used to combine data from multiple sources to create a single, unified view of a customer or user.
This process is typically used by companies to better understand and engage with their customers, by creating a more complete profile of their behavior, preferences, and demographics.
Identity stitching is used to match and merge data from different systems, such as website analytics, CRM systems, and social media platforms, to create a comprehensive picture of the user.
The process typically involves identifying unique identifiers, such as email addresses, cookies, or device IDs, to link data from different sources.
Identity stitching is a critical process in creating a single customer view and enables companies to personalize their interactions with customers and improve their marketing and customer service efforts.