Knowledge base article
In the constant evolving digital analytics space, server-side Google Tag Manager (GTM) has become a great tool for businesses seeking enhanced data control and privacy. Google Cloud Run and Stape.io are two prominet tools for server-side GTM implementation, both offering different capabilities. In this article we will have a look at the differences to help you choose the best fit for your tracking needs and skill set.
Server-side GTM has changed the way data you can control your data. By processing data on the server instead of the client’s browser, it reduces website load times, enhances data security, and offers greater control over data collection and processing. This approach is important in a time where data privacy regulations like GDPR and CCPA are in the spotlight.
Google Cloud Run is a fully managed compute platform that allows you to run containers in the cloud. It is highly scalable, automatically adjusting to traffic spikes without manual intervention. For server-side GTM, this means easy handling of large volumes of data and tags. It’s built on Google’s secure infrastructure, ensuring robust protection and compliance with global data regulations.
Stape.io is a specialized service designed to simplify the setup and management of server-side GTM. It offers a user-friendly interface and tools tailored for marketers and business owners, reducing the technical barrier often associated with server-side tagging. Stape.io is most interesting to those with limited coding expertise but who still wish to use the benefits of server-side GTM.
Google Cloud Run is great at handling large-scale operations with its auto-scaling feature. It offers scaling to zero, which means that you do not pay when there is no traffic to your site. Stape.io, while not as scalable as Google Cloud Run, provides sufficient performance for small to medium-sized websites.
Stape.io stands out for its simplicity and user-friendly interface, ideal for users without deep technical knowledge. They offer easy “power ups” which allow you to implement otherwise technical solutions with a click of a button. Google Cloud Run, being part of the broader Google Cloud ecosystem, might require more technical expertise but offers more control and customization.
Google Cloud Run allows extensive customization, benefiting large businesses with specific needs. Stape.io offers a more straightforward, though less customizable, approach, suitable for standard server-side GTM deployments.
Google Cloud Run operates on a pay-as-you-go model, which can be cost-effective for businesses with fluctuating traffic. The recommended minimal server instances is 3 with 512 MB memory per instance. This will cost you about €40 – €50 per month at about 2.5 million requests per month. You can calculate the costs with the Google Cloud Pricing Calculator.
Stape.io offers a simpler pricing structure, making it easier for small businesses to predict expenses. Their paid service currently starts at €20 offering 500.000 monthly requests. You can calculate the costs with their Stape Pricing Calculator.
Both platforms provide high levels of security, but Google Cloud Run has the edge in terms of compliance and data protection, given Google’s extensive resources in maintaining global standards. Both services provide serverspace in and outside the EU for GDPR considerations.
Google Cloud Run benefits from Google’s vast support network, including extensive documentation and a large community. But their support is often harder to reach. Stape.io, while smaller, offers dedicated support and a growing community focused specifically on server-side GTM.
Large enterprises with complex tagging requirements and those who already are part of the Google ecosystem might prefer Google Cloud Run. Small to medium-sized businesses, or those with limited technical resources, might find Stape.io more aligned with their needs.
Choosing between Google Cloud Run and Stape.io for server-side GTM should be based on your organization’s size, technical capabilities, and specific requirements. While Google Cloud Run offers scalability and customization for complex needs, Stape.io provides ease of use and straightforward pricing for smaller organisations.
Both platforms offer robust solutions for server-side GTM, and the right choice depends on aligning their capabilities with your digital marketing strategy. Hopefully you have enough information to make your decision. Good luck with the implementation.
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