Knowledge base glossary

What is the Meta Conversion API? A short definition.

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Meta Conversions API is a tool that lets you send website or app event data directly from your server to Meta Ads.

This bypasses the traditional method of relying on browser cookies to track conversions.

The API offers more reliable tracking and respects user privacy by allowing you to send hashed customer data.

This ensures conversions are accurately attributed to your Meta Ads campaigns, even in situations where cookies might be blocked or user privacy settings restrict traditional tracking methods.

Profielfoto Freek Kampen

By Freek Kampen

Data & Analytics specialist and co-owner of New North Digital. With a background in online advertising, I solve tracking and data issues for entrepreneurs and agencies.

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