Stape Alternatives for Server-Side GTM Hosting

What a Server-Side GTM Host Does

A server-side GTM container needs a server to run on. Google publishes the container image, and a host runs it for you: it keeps the servers up, scales them with traffic and updates them when Google releases a new version. Every host in this list (except JENTIS, see below) runs the standard Google server container, so your tags, clients and templates work the same everywhere and you can move between hosts. The differences are in price, server locations, support and the extra features each host builds around the container. New to the topic? Start with our guide to getting started with server-side GTM.

Stape.io as the Baseline

Hosting: Stape has two account types. Stape Europe has server zones in Poland, France, the Netherlands and Italy. Stape Global has 15 zones worldwide. From the Business plan you can use multi-zone hosting, which routes each request to the nearest zone.

Pricing: The free plan includes up to 10,000 requests per month. Pro costs $20 per month ($17 billed annually) for up to 500,000 requests, Business $100 for up to 5 million and Enterprise $200 for up to 20 million. See the Stape Pricing Calculator.

Features: Stape’s “power-ups” are its main selling point: the Custom Loader (free), Cookie Keeper (from Pro), Anonymizer, Multi Domains (from Business), the Enricher and the POAS Data Feed.

Fits: most small and medium-sized businesses that want ready-made features without managing servers.

Google Cloud Run (Self-Hosted)

Hosting: Google Cloud Run is Google’s own recommended way to host server-side GTM. You run it in your own Google Cloud project and choose the region yourself. Automatic provisioning from Tag Manager always uses us-central1 (Iowa) and Google says it is for testing only, so for production you set up the preview server and tagging server yourself.

Pricing: You pay Google directly. Google recommends at least 2 instances with 1 vCPU and 0.5 GB memory each, at about $45 per instance per month, so roughly $90 per month before traffic grows. The Cloud Run free tier covers only a few days of one always-on instance. Request logging can add significant costs above about 1 million requests per month unless you turn it off. Google’s Cloud Run setup guide links to a pre-configured pricing calculator.

Features: Only what you build. There are no power-ups, but you get full control over regions, scaling, multi-region load balancing and the connection to other Google Cloud services.

Fits: larger companies with in-house cloud knowledge or strict rules about where infrastructure lives. We compare it with Stape in more detail in Google Cloud Run vs. Stape.io.

Addingwell

Hosting: Addingwell is a managed platform that has been part of the consent management company Didomi since 2025. Its pricing page refers to Google’s network and GCP. The free plan runs on one region; paid plans are multi-region. Its product page shows server locations in Belgium, Iowa, Virginia, Oregon, São Paulo and Singapore.

Pricing: The free plan includes 100,000 requests per month. Pay as you go starts at €90 per month for 2,000,000 requests. Enterprise is priced on request. One custom domain is included and extra domains cost €10 each on paid plans. See Addingwell’s pricing page.

Features: Tag Health monitoring with alerts when a tag fails, cookie monitoring, first-party serving of gtag.js and gtm.js, and consent information that travels with the data. Paid plans include a premium SLA.

Fits: mid-sized and larger companies that want monitoring built in, especially if they already use Didomi. Read more in Stape.io vs. Addingwell.

TAGGRS

Hosting: TAGGRS is a Dutch platform that runs on European infrastructure from UpCloud (a Finnish cloud provider) and Edis, not on Google Cloud.

Pricing: The free plan includes up to 10,000 requests per month. Basic costs €22 per month billed annually (€25 monthly) for 750,000 requests. Pro is €57 per month billed annually for 3,000,000 requests and adds multi-domain tracking. Ultimate is €127 per month billed annually for 10,000,000 requests. Enterprise is custom. See TAGGRS’s pricing page.

Features: Every plan, including the free one, gets the Enhanced Tracking Script (against ad blockers and ITP), Cookie Recovery, a PII anonymizer, data enrichment and request analytics. Paid plans add a Consent Approval Graph. There are plugins for Shopify, WooCommerce, Magento, PrestaShop, Shopware and Lightspeed.

Fits: small to medium-sized webshops that want a low starting price and ready-made shop integrations. See Taggrs vs. Stape.io.

owntag

Hosting: owntag is a German host (Hamburg) that runs only on European infrastructure. It says it uses no Google Cloud, AWS or Azure, so there is no transfer to US providers. It runs the official, unmodified Google server container and updates it automatically.

Pricing: owntag has one plan: €100 per month including 5 million requests, plus €1.50 per additional 100,000 requests. There is a free trial without a credit card, but no permanent free plan. See owntag’s website.

Features: Every container includes geolocation, bot detection, cookieless identification, auto-scaling, up to 10 custom domains and SSL certificates. No feature tiers.

Fits: companies with a data protection officer who wants the whole chain inside the EU, and teams that prefer one price over feature tiers.

Sirdata

Hosting: Sirdata is a French company (Paris) that hosts server-side GTM only in Europe, on servers owned by European providers.

Pricing: The Smart plan costs €89 per month for up to 2 million requests, with usage-based pricing above that, up to 50 million requests. With an annual commitment it starts from €80 per month. Each additional container is €29 per month. There is a 14-day free trial without payment. Enterprise and Partner plans are custom. See Sirdata’s pricing page.

Features: Ad blocker bypass on all plans and a first- and third-party cookieless ID. The Partner plan for agencies includes Sirdata’s ABconsent CMP and client account delegation.

Fits: French and European companies, and agencies that want hosting and a consent platform from one vendor.

JENTIS: A Different Product

JENTIS often shows up in lists of Stape alternatives, but it does not host server-side GTM containers. It is its own server-side tag manager with EU-hosted, managed infrastructure. JENTIS can work alongside GTM, for example as a proxy that minimises data before it goes to Google, but you would be moving to a different tool rather than to a different host for your existing container. Pricing is not published on its product pages. It mainly fits larger companies that want to replace GTM altogether.

Direct Comparison and Use Cases

• Lowest entry price for a paid plan: Stape Pro ($20 per month) and TAGGRS Basic (€22 per month billed annually).
• Most generous free plan: Addingwell (100,000 requests per month). Stape and TAGGRS include 10,000.
• EU-only, no US cloud providers: owntag and Sirdata. TAGGRS also avoids the US clouds (UpCloud and Edis), but check which server location you get. Stape Europe keeps you in EU zones.
• Full control over infrastructure: Google Cloud Run.
• Monitoring built in: Addingwell (Tag Health) and TAGGRS (request analytics on every plan).
• Replacing GTM itself: JENTIS.

Compare prices on volume, not on the entry price. At 5 million requests per month, owntag (€100) and Stape Business ($100) are in the same range, while Addingwell’s and Sirdata’s starting plans cover 2 million requests.

Conclusion

Because every host here runs the same Google server container, the choice is less risky than it looks: you can move later. Pick on where your data needs to live, how much traffic you have and which extra features you would otherwise build yourself. Stape remains a sensible default for most businesses. If EU-only infrastructure or a single all-in price matters more, look at owntag, Sirdata or TAGGRS. If you have cloud engineers and want full control, run it yourself on Google Cloud Run.